A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods.

This study examined whether the presence of product information focused on a past era (e.g., year of establishment) improved consumers' evaluations of a shop serving traditional products when the label and shop were congruent in terms of temporal focus. Across five experiments, participants vie...

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Autores principales: Tomoki Maezawa, Jun I Kawahara
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/ecebb54af73342849714f241f851cd6e
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