A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods.
This study examined whether the presence of product information focused on a past era (e.g., year of establishment) improved consumers' evaluations of a shop serving traditional products when the label and shop were congruent in terms of temporal focus. Across five experiments, participants vie...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Public Library of Science (PLoS)
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/ecebb54af73342849714f241f851cd6e |
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