Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality

The purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties whe...

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Autores principales:	Gonçalo Quintal, Gustavo Paipe, José Luis Felipe, Maria José Carvalho
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2016
Materias:	marketing consumer events economic impact questionnaire Business HF5001-6182
Acceso en línea:	https://doaj.org/article/ed199d25e5c14fe6b1dd6e7f233ca5fc
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spelling	oai:doaj.org-article:ed199d25e5c14fe6b1dd6e7f233ca5fc2021-11-11T15:48:06ZStrategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality1807-734Xhttps://doaj.org/article/ed199d25e5c14fe6b1dd6e7f233ca5fc2016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123052598006https://doaj.org/toc/1807-734XThe purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties when applied to Portuguese reality. For the sample, 58 non-resident spectators were randomly selected in the match between Futebol Clube Paços de Ferreira and Sporting Clube de Portugal of 19th round of Liga NOS in the city of Paços de Ferreira. Data analysis was based on descriptive statistics and Cronbach’s alpha reliability test. The results suggest acceptable values for internal consistency and reliability. As main conclusions, the adapted version can be used to analyse the profile and consumption patterns of non-residents spectators, which will help to define marketing strategies more effective and efficient for clubs and host cities, thus contributing to improving offer and more quality in the services provided for spectators of such events.Gonçalo QuintalGustavo PaipeJosé Luis FelipeMaria José CarvalhoFUCAPE Business Schoolarticlemarketingconsumereventseconomic impactquestionnaireBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Pp 102-120 (2016)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	marketing consumer events economic impact questionnaire Business HF5001-6182
spellingShingle	marketing consumer events economic impact questionnaire Business HF5001-6182 Gonçalo Quintal Gustavo Paipe José Luis Felipe Maria José Carvalho Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
description	The purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties when applied to Portuguese reality. For the sample, 58 non-resident spectators were randomly selected in the match between Futebol Clube Paços de Ferreira and Sporting Clube de Portugal of 19th round of Liga NOS in the city of Paços de Ferreira. Data analysis was based on descriptive statistics and Cronbach’s alpha reliability test. The results suggest acceptable values for internal consistency and reliability. As main conclusions, the adapted version can be used to analyse the profile and consumption patterns of non-residents spectators, which will help to define marketing strategies more effective and efficient for clubs and host cities, thus contributing to improving offer and more quality in the services provided for spectators of such events.
format	article
author	Gonçalo Quintal Gustavo Paipe José Luis Felipe Maria José Carvalho
author_facet	Gonçalo Quintal Gustavo Paipe José Luis Felipe Maria José Carvalho
author_sort	Gonçalo Quintal
title	Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
title_short	Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
title_full	Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
title_fullStr	Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
title_full_unstemmed	Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
title_sort	strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (liga nos): adaptation to portuguese reality
publisher	FUCAPE Business School
publishDate	2016
url	https://doaj.org/article/ed199d25e5c14fe6b1dd6e7f233ca5fc
work_keys_str_mv	AT goncaloquintal strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality AT gustavopaipe strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality AT joseluisfelipe strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality AT mariajosecarvalho strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality
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Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality

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