Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality

The purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties whe...

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Autores principales: Gonçalo Quintal, Gustavo Paipe, José Luis Felipe, Maria José Carvalho
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2016
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Acceso en línea:https://doaj.org/article/ed199d25e5c14fe6b1dd6e7f233ca5fc
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