Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singulariti...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN FR PT |
| Published: |
Confins
2018
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| Subjects: | |
| Online Access: | https://doaj.org/article/ed27f0dfcecd4377b805c86f0e092f8d |
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| Summary: | To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singularities, i.e. the present or under development features that distinguish them, and, on the other hand, their conformity to the dominant values of the discourses on the "cities that matter", which means, at the beginning of the twenty-first century, being sustainable, beautiful, festive, patrimonial, festive, innovative or socially mixed. Like Confluence in Lyon, major urban and architectural projects are nowadays precious tools for changing or renovating the image of a city by responding to this dual objective of conformity and singularity. By analyzing interviews with planners, developers, urbanists and architects from Confluence, we show that the image change and the images, which are based on the singularity/conformity pair, have consequences on the socio-spatial structure of both this new district and the surrounding area, Sainte-Blandine. Some inhabitants are legitimized because they correspond to the targeted population and they appropriate this image as much as they participate in formulating it. Unlike them, some are excluded from this image and their presence is finally undesirable in this area of Lyon and, by extension, throughout its entire downtown. |
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