Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon

To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singulariti...

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Autores principales:	Matthieu Adam, Georges-Henry Laffont
Formato:	article
Lenguaje:	EN FR PT
Publicado:	Confins 2018
Materias:	metropolization architectural and urban projects conformity singularity image Geography. Anthropology. Recreation G
Acceso en línea:	https://doaj.org/article/ed27f0dfcecd4377b805c86f0e092f8d
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spelling	oai:doaj.org-article:ed27f0dfcecd4377b805c86f0e092f8d2021-12-02T10:57:11ZConjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon1958-921210.4000/confins.14614https://doaj.org/article/ed27f0dfcecd4377b805c86f0e092f8d2018-07-01T00:00:00Zhttp://journals.openedition.org/confins/14614https://doaj.org/toc/1958-9212To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singularities, i.e. the present or under development features that distinguish them, and, on the other hand, their conformity to the dominant values of the discourses on the "cities that matter", which means, at the beginning of the twenty-first century, being sustainable, beautiful, festive, patrimonial, festive, innovative or socially mixed. Like Confluence in Lyon, major urban and architectural projects are nowadays precious tools for changing or renovating the image of a city by responding to this dual objective of conformity and singularity. By analyzing interviews with planners, developers, urbanists and architects from Confluence, we show that the image change and the images, which are based on the singularity/conformity pair, have consequences on the socio-spatial structure of both this new district and the surrounding area, Sainte-Blandine. Some inhabitants are legitimized because they correspond to the targeted population and they appropriate this image as much as they participate in formulating it. Unlike them, some are excluded from this image and their presence is finally undesirable in this area of Lyon and, by extension, throughout its entire downtown.Matthieu AdamGeorges-Henry LaffontConfinsarticlemetropolizationarchitectural and urban projectsconformitysingularityimageGeography. Anthropology. RecreationGENFRPTConfins, Vol 36 (2018)
institution	DOAJ
collection	DOAJ
language	EN FR PT
topic	metropolization architectural and urban projects conformity singularity image Geography. Anthropology. Recreation G
spellingShingle	metropolization architectural and urban projects conformity singularity image Geography. Anthropology. Recreation G Matthieu Adam Georges-Henry Laffont Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
description	To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singularities, i.e. the present or under development features that distinguish them, and, on the other hand, their conformity to the dominant values of the discourses on the "cities that matter", which means, at the beginning of the twenty-first century, being sustainable, beautiful, festive, patrimonial, festive, innovative or socially mixed. Like Confluence in Lyon, major urban and architectural projects are nowadays precious tools for changing or renovating the image of a city by responding to this dual objective of conformity and singularity. By analyzing interviews with planners, developers, urbanists and architects from Confluence, we show that the image change and the images, which are based on the singularity/conformity pair, have consequences on the socio-spatial structure of both this new district and the surrounding area, Sainte-Blandine. Some inhabitants are legitimized because they correspond to the targeted population and they appropriate this image as much as they participate in formulating it. Unlike them, some are excluded from this image and their presence is finally undesirable in this area of Lyon and, by extension, throughout its entire downtown.
format	article
author	Matthieu Adam Georges-Henry Laffont
author_facet	Matthieu Adam Georges-Henry Laffont
author_sort	Matthieu Adam
title	Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
title_short	Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
title_full	Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
title_fullStr	Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
title_full_unstemmed	Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon
title_sort	conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. confluence et le renouvellement de l'image de lyon
publisher	Confins
publishDate	2018
url	https://doaj.org/article/ed27f0dfcecd4377b805c86f0e092f8d
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Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon

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