Conjuguer singularité et conformité pour se positionner sur le marché international de l'urbain. Confluence et le renouvellement de l'image de Lyon

To attract the investors for whom they compete in the urban market, cities aim after making themselves desirable for national and global capital seeking locations to increase profitability. Thus, they work to improve their brand image. For this purpose, they value, on the one hand, their singulariti...

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Autores principales: Matthieu Adam, Georges-Henry Laffont
Formato: article
Lenguaje:EN
FR
PT
Publicado: Confins 2018
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Acceso en línea:https://doaj.org/article/ed27f0dfcecd4377b805c86f0e092f8d
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