The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consu...

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Autores principales:	Chunlan Jiao, Xiangdong Shen, Li Wang
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	S-O-R framework baby food e-store image perceived value purchase intention mediating effect Psychology BF1-990
Acceso en línea:	https://doaj.org/article/ed3146679040456199156ab2fd04674d
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spelling	oai:doaj.org-article:ed3146679040456199156ab2fd04674d2021-12-01T15:27:42ZThe Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention1664-107810.3389/fpsyg.2021.796750https://doaj.org/article/ed3146679040456199156ab2fd04674d2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.796750/fullhttps://doaj.org/toc/1664-1078This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consumers’ purchase intention. An online questionnaire survey was conducted among consumers of baby food e-stores that specialize in ages 0–3. The final sample comprised 584 valid responses. To test the hypotheses in the relationships among latent variables, structural equation model analysis was used in this study. The findings showed that design image, order fulfillment image, communication service image, and security image of baby food e-stores have positive effects on consumers’ perceived value, while perceived value mediates the relationship between baby food e-stores and consumers’ purchase intention. As a result, more perceived value would be created between online stores and their consumers with a higher level of value. Two managerial implications derived from this study explain how to manage baby food e-stores and how to promote online baby food undertakings. Particularly, consumers’ perceived emotional and functional value can be shaped by four dimensions of baby food e-store image, e-store design image, order fulfillment image, communication service image, and security image, which finally determines their purchase intentions. The originality and value of this study enriches the importance of consumers’ perceived value in the field of online store image. Moreover, this study demonstrates that baby food e-store image increases consumers’ perceived value and purchase intention.Chunlan JiaoXiangdong ShenLi WangFrontiers Media S.A.articleS-O-R frameworkbaby food e-store imageperceived valuepurchase intentionmediating effectPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	S-O-R framework baby food e-store image perceived value purchase intention mediating effect Psychology BF1-990
spellingShingle	S-O-R framework baby food e-store image perceived value purchase intention mediating effect Psychology BF1-990 Chunlan Jiao Xiangdong Shen Li Wang The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
description	This research aims to investigate the influence of baby food e-store image (for ages 0–3) on consumers’ purchase intention, mainly based on the stimulus-organism-response (S-O-R) model. Perceived value is additionally tested as a mediator of the relationship between baby food e-store image and consumers’ purchase intention. An online questionnaire survey was conducted among consumers of baby food e-stores that specialize in ages 0–3. The final sample comprised 584 valid responses. To test the hypotheses in the relationships among latent variables, structural equation model analysis was used in this study. The findings showed that design image, order fulfillment image, communication service image, and security image of baby food e-stores have positive effects on consumers’ perceived value, while perceived value mediates the relationship between baby food e-stores and consumers’ purchase intention. As a result, more perceived value would be created between online stores and their consumers with a higher level of value. Two managerial implications derived from this study explain how to manage baby food e-stores and how to promote online baby food undertakings. Particularly, consumers’ perceived emotional and functional value can be shaped by four dimensions of baby food e-store image, e-store design image, order fulfillment image, communication service image, and security image, which finally determines their purchase intentions. The originality and value of this study enriches the importance of consumers’ perceived value in the field of online store image. Moreover, this study demonstrates that baby food e-store image increases consumers’ perceived value and purchase intention.
format	article
author	Chunlan Jiao Xiangdong Shen Li Wang
author_facet	Chunlan Jiao Xiangdong Shen Li Wang
author_sort	Chunlan Jiao
title	The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_short	The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_full	The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_fullStr	The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_full_unstemmed	The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention
title_sort	effect of baby food e-store image (for ages 0–3) on consumers’ purchase intention
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/ed3146679040456199156ab2fd04674d
work_keys_str_mv	AT chunlanjiao theeffectofbabyfoodestoreimageforages03onconsumerspurchaseintention AT xiangdongshen theeffectofbabyfoodestoreimageforages03onconsumerspurchaseintention AT liwang theeffectofbabyfoodestoreimageforages03onconsumerspurchaseintention AT chunlanjiao effectofbabyfoodestoreimageforages03onconsumerspurchaseintention AT xiangdongshen effectofbabyfoodestoreimageforages03onconsumerspurchaseintention AT liwang effectofbabyfoodestoreimageforages03onconsumerspurchaseintention
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The Effect of Baby Food E-Store Image (for Ages 0–3) on Consumers’ Purchase Intention

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