Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador

There is a growing interest to evaluate the political aftermath of the pandemic. We study how parties attract voters under the redistributive pressure created by COVID-19, looking into the 2021 Ecuadorian elections. We classify the messages that candidates sent, evaluate if and how candidates used C...

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Autores principales: Angélica Abad Cisneros, Raúl Aldaz Peña, Diana Dávila Gordillo, Sebastián Vallejo Vera
Formato: article
Lenguaje:EN
Publicado: SAGE Publishing 2021
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Acceso en línea:https://doaj.org/article/ed437c1578124fbe83d10f0d76617335
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spelling oai:doaj.org-article:ed437c1578124fbe83d10f0d766173352021-12-02T07:34:29ZBelieve in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador1866-802X1868-489010.1177/1866802X211058742https://doaj.org/article/ed437c1578124fbe83d10f0d766173352021-12-01T00:00:00Zhttps://doi.org/10.1177/1866802X211058742https://doaj.org/toc/1866-802Xhttps://doaj.org/toc/1868-4890There is a growing interest to evaluate the political aftermath of the pandemic. We study how parties attract voters under the redistributive pressure created by COVID-19, looking into the 2021 Ecuadorian elections. We classify the messages that candidates sent, evaluate if and how candidates used COVID-19 to mobilize voters, and assess how voters reacted to them. We followed 858 virtual events and gathered more than 1’575.000 tweets from candidates and their communities. We find that candidates did not place COVID-19 at the center of their strategies but used it to connect with symbolic messages about the capabilities of parties and candidates. Twitter users had a limited engagement with COVID-19-related content. These findings nuance our expectations of the pandemic. COVID-19 was only an element rather than the core of electoral strategies. Our empirical approach can be easily extended to other cases where in-person events are still limited.Angélica Abad CisnerosRaúl Aldaz PeñaDiana Dávila GordilloSebastián Vallejo VeraSAGE PublishingarticlePolitical scienceJENJournal of Politics in Latin America, Vol 13 (2021)
institution DOAJ
collection DOAJ
language EN
topic Political science
J
spellingShingle Political science
J
Angélica Abad Cisneros
Raúl Aldaz Peña
Diana Dávila Gordillo
Sebastián Vallejo Vera
Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
description There is a growing interest to evaluate the political aftermath of the pandemic. We study how parties attract voters under the redistributive pressure created by COVID-19, looking into the 2021 Ecuadorian elections. We classify the messages that candidates sent, evaluate if and how candidates used COVID-19 to mobilize voters, and assess how voters reacted to them. We followed 858 virtual events and gathered more than 1’575.000 tweets from candidates and their communities. We find that candidates did not place COVID-19 at the center of their strategies but used it to connect with symbolic messages about the capabilities of parties and candidates. Twitter users had a limited engagement with COVID-19-related content. These findings nuance our expectations of the pandemic. COVID-19 was only an element rather than the core of electoral strategies. Our empirical approach can be easily extended to other cases where in-person events are still limited.
format article
author Angélica Abad Cisneros
Raúl Aldaz Peña
Diana Dávila Gordillo
Sebastián Vallejo Vera
author_facet Angélica Abad Cisneros
Raúl Aldaz Peña
Diana Dávila Gordillo
Sebastián Vallejo Vera
author_sort Angélica Abad Cisneros
title Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
title_short Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
title_full Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
title_fullStr Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
title_full_unstemmed Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
title_sort believe in me: parties’ strategies during a pandemic, evidence from ecuador
publisher SAGE Publishing
publishDate 2021
url https://doaj.org/article/ed437c1578124fbe83d10f0d76617335
work_keys_str_mv AT angelicaabadcisneros believeinmepartiesstrategiesduringapandemicevidencefromecuador
AT raulaldazpena believeinmepartiesstrategiesduringapandemicevidencefromecuador
AT dianadavilagordillo believeinmepartiesstrategiesduringapandemicevidencefromecuador
AT sebastianvallejovera believeinmepartiesstrategiesduringapandemicevidencefromecuador
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