Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador
There is a growing interest to evaluate the political aftermath of the pandemic. We study how parties attract voters under the redistributive pressure created by COVID-19, looking into the 2021 Ecuadorian elections. We classify the messages that candidates sent, evaluate if and how candidates used C...
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2021
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oai:doaj.org-article:ed437c1578124fbe83d10f0d766173352021-12-02T07:34:29ZBelieve in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador1866-802X1868-489010.1177/1866802X211058742https://doaj.org/article/ed437c1578124fbe83d10f0d766173352021-12-01T00:00:00Zhttps://doi.org/10.1177/1866802X211058742https://doaj.org/toc/1866-802Xhttps://doaj.org/toc/1868-4890There is a growing interest to evaluate the political aftermath of the pandemic. We study how parties attract voters under the redistributive pressure created by COVID-19, looking into the 2021 Ecuadorian elections. We classify the messages that candidates sent, evaluate if and how candidates used COVID-19 to mobilize voters, and assess how voters reacted to them. We followed 858 virtual events and gathered more than 1’575.000 tweets from candidates and their communities. We find that candidates did not place COVID-19 at the center of their strategies but used it to connect with symbolic messages about the capabilities of parties and candidates. Twitter users had a limited engagement with COVID-19-related content. These findings nuance our expectations of the pandemic. COVID-19 was only an element rather than the core of electoral strategies. Our empirical approach can be easily extended to other cases where in-person events are still limited.Angélica Abad CisnerosRaúl Aldaz PeñaDiana Dávila GordilloSebastián Vallejo VeraSAGE PublishingarticlePolitical scienceJENJournal of Politics in Latin America, Vol 13 (2021) |
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Political science J Angélica Abad Cisneros Raúl Aldaz Peña Diana Dávila Gordillo Sebastián Vallejo Vera Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador |
description |
There is a growing interest to evaluate the political aftermath of the pandemic. We study how parties attract voters under the redistributive pressure created by COVID-19, looking into the 2021 Ecuadorian elections. We classify the messages that candidates sent, evaluate if and how candidates used COVID-19 to mobilize voters, and assess how voters reacted to them. We followed 858 virtual events and gathered more than 1’575.000 tweets from candidates and their communities. We find that candidates did not place COVID-19 at the center of their strategies but used it to connect with symbolic messages about the capabilities of parties and candidates. Twitter users had a limited engagement with COVID-19-related content. These findings nuance our expectations of the pandemic. COVID-19 was only an element rather than the core of electoral strategies. Our empirical approach can be easily extended to other cases where in-person events are still limited. |
format |
article |
author |
Angélica Abad Cisneros Raúl Aldaz Peña Diana Dávila Gordillo Sebastián Vallejo Vera |
author_facet |
Angélica Abad Cisneros Raúl Aldaz Peña Diana Dávila Gordillo Sebastián Vallejo Vera |
author_sort |
Angélica Abad Cisneros |
title |
Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador |
title_short |
Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador |
title_full |
Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador |
title_fullStr |
Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador |
title_full_unstemmed |
Believe in me: Parties’ Strategies During a Pandemic, Evidence from Ecuador |
title_sort |
believe in me: parties’ strategies during a pandemic, evidence from ecuador |
publisher |
SAGE Publishing |
publishDate |
2021 |
url |
https://doaj.org/article/ed437c1578124fbe83d10f0d76617335 |
work_keys_str_mv |
AT angelicaabadcisneros believeinmepartiesstrategiesduringapandemicevidencefromecuador AT raulaldazpena believeinmepartiesstrategiesduringapandemicevidencefromecuador AT dianadavilagordillo believeinmepartiesstrategiesduringapandemicevidencefromecuador AT sebastianvallejovera believeinmepartiesstrategiesduringapandemicevidencefromecuador |
_version_ |
1718399374653915136 |