Application of TQM to road races: Study on the sports involvement and willingness to re-participate

This study mainly explored the application of total quality management (TQM) to road running competitions, as well as the correlation and influence between the involvement and willingness of re-participation of road runners. This study conducted questionnaire survey and regarded road runners as its...

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Autor principal: Wu Chao-Sen
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Lenguaje:EN
Publicado: Taylor & Francis Group 2018
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Acceso en línea:https://doaj.org/article/ed8c2be53ebb430a846ad446b44aaec8
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spelling oai:doaj.org-article:ed8c2be53ebb430a846ad446b44aaec82021-12-02T14:35:48ZApplication of TQM to road races: Study on the sports involvement and willingness to re-participate2331-197510.1080/23311975.2018.1509811https://doaj.org/article/ed8c2be53ebb430a846ad446b44aaec82018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1509811https://doaj.org/toc/2331-1975This study mainly explored the application of total quality management (TQM) to road running competitions, as well as the correlation and influence between the involvement and willingness of re-participation of road runners. This study conducted questionnaire survey and regarded road runners as its subjects. Hence, the recovery rate was 86.91%. The results show that the involvement of road runners will enhance their willingness of re-participation. Furthermore, involvement has a positive and significant influence on TQM. TQM has a positive and significant influence on willingness of re-participation. Then, this study verified the correlation among involvement, TQM, and willingness of re-participation and concluded that TQM serves an intermediary role among the three variables. To sum up, strengthened quality management of competitions and the involvement of runners can attract the attention of the public, create positive value of road running, and improve the recognition of runners to road race. Through the creation of value of road running, road running competition organizers shall introduce the benefits of TQM, strengthen the quality of service, enhance the effectiveness of competitions, and prevent emergencies, which will increase the satisfaction of road runners and event participants with the overall events.Wu Chao-SenTaylor & Francis Grouparticletotal quality managementinvolvementwillingness of re-participationBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution DOAJ
collection DOAJ
language EN
topic total quality management
involvement
willingness of re-participation
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle total quality management
involvement
willingness of re-participation
Business
HF5001-6182
Management. Industrial management
HD28-70
Wu Chao-Sen
Application of TQM to road races: Study on the sports involvement and willingness to re-participate
description This study mainly explored the application of total quality management (TQM) to road running competitions, as well as the correlation and influence between the involvement and willingness of re-participation of road runners. This study conducted questionnaire survey and regarded road runners as its subjects. Hence, the recovery rate was 86.91%. The results show that the involvement of road runners will enhance their willingness of re-participation. Furthermore, involvement has a positive and significant influence on TQM. TQM has a positive and significant influence on willingness of re-participation. Then, this study verified the correlation among involvement, TQM, and willingness of re-participation and concluded that TQM serves an intermediary role among the three variables. To sum up, strengthened quality management of competitions and the involvement of runners can attract the attention of the public, create positive value of road running, and improve the recognition of runners to road race. Through the creation of value of road running, road running competition organizers shall introduce the benefits of TQM, strengthen the quality of service, enhance the effectiveness of competitions, and prevent emergencies, which will increase the satisfaction of road runners and event participants with the overall events.
format article
author Wu Chao-Sen
author_facet Wu Chao-Sen
author_sort Wu Chao-Sen
title Application of TQM to road races: Study on the sports involvement and willingness to re-participate
title_short Application of TQM to road races: Study on the sports involvement and willingness to re-participate
title_full Application of TQM to road races: Study on the sports involvement and willingness to re-participate
title_fullStr Application of TQM to road races: Study on the sports involvement and willingness to re-participate
title_full_unstemmed Application of TQM to road races: Study on the sports involvement and willingness to re-participate
title_sort application of tqm to road races: study on the sports involvement and willingness to re-participate
publisher Taylor & Francis Group
publishDate 2018
url https://doaj.org/article/ed8c2be53ebb430a846ad446b44aaec8
work_keys_str_mv AT wuchaosen applicationoftqmtoroadracesstudyonthesportsinvolvementandwillingnesstoreparticipate
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