‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse
The purpose of the present article is to analyze the use of evaluative metaphors in two economic discourse genres displaying different degrees of specialization: business media and the central bank report. The article points out the differences in te...
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| Formato: | article |
| Lenguaje: | DE EN FR |
| Publicado: |
Editura ASE Bucuresti
2015
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/edb7bb7d273a4213b59101eb8d7a17fe |
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| Sumario: | The purpose of the present article is to analyze the use of
evaluative metaphors in two economic discourse genres displaying
different degrees of specialization: business media and the central bank
report. The article points out the differences in terms of metaphor use
between the two types of discourses ranging from lexical choices to the
way evaluation is assumed. Metaphor use is also a result of specific
textual goals. The research is intended to provide a detailed insight into
matters related to hidden subjective content present in metaphors. The
extended use of the lexical items in focus both in the media as well as in
specialized discourse tends to generate readers’ over familiarization with
them and consequently the possibility of value neutralization. That is
why people are usually not aware of the opinion forming effects
metaphors have in communication. |
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