‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse
The purpose of the present article is to analyze the use of evaluative metaphors in two economic discourse genres displaying different degrees of specialization: business media and the central bank report. The article points out the differences in te...
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Editura ASE Bucuresti
2015
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oai:doaj.org-article:edb7bb7d273a4213b59101eb8d7a17fe2021-12-02T01:31:47Z‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse1843-22981844-8208https://doaj.org/article/edb7bb7d273a4213b59101eb8d7a17fe2015-05-01T00:00:00Z http://jpe.ro/pdf.php?id=7115 https://doaj.org/toc/1843-2298https://doaj.org/toc/1844-8208The purpose of the present article is to analyze the use of evaluative metaphors in two economic discourse genres displaying different degrees of specialization: business media and the central bank report. The article points out the differences in terms of metaphor use between the two types of discourses ranging from lexical choices to the way evaluation is assumed. Metaphor use is also a result of specific textual goals. The research is intended to provide a detailed insight into matters related to hidden subjective content present in metaphors. The extended use of the lexical items in focus both in the media as well as in specialized discourse tends to generate readers’ over familiarization with them and consequently the possibility of value neutralization. That is why people are usually not aware of the opinion forming effects metaphors have in communication.Anca PecicanEditura ASE Bucurestiarticlemetaphorevaluationlinguistic contextdiscourse genreideologyEconomics as a scienceHB71-74DEENFRJournal of Philosophical Economics, Vol VIII, Iss 2, Pp 66-85 (2015) |
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DOAJ |
| collection |
DOAJ |
| language |
DE EN FR |
| topic |
metaphor evaluation linguistic context discourse genre ideology Economics as a science HB71-74 |
| spellingShingle |
metaphor evaluation linguistic context discourse genre ideology Economics as a science HB71-74 Anca Pecican ‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse |
| description |
The purpose of the present article is to analyze the use of
evaluative metaphors in two economic discourse genres displaying
different degrees of specialization: business media and the central bank
report. The article points out the differences in terms of metaphor use
between the two types of discourses ranging from lexical choices to the
way evaluation is assumed. Metaphor use is also a result of specific
textual goals. The research is intended to provide a detailed insight into
matters related to hidden subjective content present in metaphors. The
extended use of the lexical items in focus both in the media as well as in
specialized discourse tends to generate readers’ over familiarization with
them and consequently the possibility of value neutralization. That is
why people are usually not aware of the opinion forming effects
metaphors have in communication. |
| format |
article |
| author |
Anca Pecican |
| author_facet |
Anca Pecican |
| author_sort |
Anca Pecican |
| title |
‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse |
| title_short |
‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse |
| title_full |
‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse |
| title_fullStr |
‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse |
| title_full_unstemmed |
‘Ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in Spanish economic discourse |
| title_sort |
‘ups’ and ‘downs’ in metaphor use: the case of increase / decrease metaphors in spanish economic discourse |
| publisher |
Editura ASE Bucuresti |
| publishDate |
2015 |
| url |
https://doaj.org/article/edb7bb7d273a4213b59101eb8d7a17fe |
| work_keys_str_mv |
AT ancapecican upsanddownsinmetaphorusethecaseofincreasedecreasemetaphorsinspanisheconomicdiscourse |
| _version_ |
1718403048561180672 |