Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data

The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global scale and has affected customer behavior worldwide. This paper attempts to propound a new methodology in order to predict the effect of courier companies’ e-commerce on customers’ risk perception regard...

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Autores principales: Damianos P. Sakas, Ioannis Dimitrios G. Kamperos, Panagiotis Reklitis
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Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/edf7010aefe645eab2916c8dd40ad587
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spelling oai:doaj.org-article:edf7010aefe645eab2916c8dd40ad5872021-11-25T19:03:54ZEstimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data10.3390/su1322127252071-1050https://doaj.org/article/edf7010aefe645eab2916c8dd40ad5872021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12725https://doaj.org/toc/2071-1050The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global scale and has affected customer behavior worldwide. This paper attempts to propound a new methodology in order to predict the effect of courier companies’ e-commerce on customers’ risk perception regarding their online behavior after the outbreak, and the final effect of their behavior on the global ranking of the company’s website, utilizing passive crowdsourcing data from five world-leading courier companies as representative examples of their respective business sectors. The results will allow supply chain risk management (SCRM) managers to make effective strategic decisions regarding the efficient allocation of resources to mitigate the corporate risk to their organization during a novel crisis. In our paper, we monitored five key performance indicators (KPIs) over a 24-month period (March 2019–February 2021) as the first of a suggested three-level analysis process using statistical analysis and fuzzy cognitive mapping techniques. We propose that courier service companies should manage the risk of a potential novel crisis by improving the reputation and brand name of the company, since customers tend to trust an established brand.Damianos P. SakasIoannis Dimitrios G. KamperosPanagiotis ReklitisMDPI AGarticlecrowdsourcingweb analyticsfuzzy cognitive mappingrisk perceptionrisk managementcustomer behaviorEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12725, p 12725 (2021)
institution DOAJ
collection DOAJ
language EN
topic crowdsourcing
web analytics
fuzzy cognitive mapping
risk perception
risk management
customer behavior
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle crowdsourcing
web analytics
fuzzy cognitive mapping
risk perception
risk management
customer behavior
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Damianos P. Sakas
Ioannis Dimitrios G. Kamperos
Panagiotis Reklitis
Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data
description The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global scale and has affected customer behavior worldwide. This paper attempts to propound a new methodology in order to predict the effect of courier companies’ e-commerce on customers’ risk perception regarding their online behavior after the outbreak, and the final effect of their behavior on the global ranking of the company’s website, utilizing passive crowdsourcing data from five world-leading courier companies as representative examples of their respective business sectors. The results will allow supply chain risk management (SCRM) managers to make effective strategic decisions regarding the efficient allocation of resources to mitigate the corporate risk to their organization during a novel crisis. In our paper, we monitored five key performance indicators (KPIs) over a 24-month period (March 2019–February 2021) as the first of a suggested three-level analysis process using statistical analysis and fuzzy cognitive mapping techniques. We propose that courier service companies should manage the risk of a potential novel crisis by improving the reputation and brand name of the company, since customers tend to trust an established brand.
format article
author Damianos P. Sakas
Ioannis Dimitrios G. Kamperos
Panagiotis Reklitis
author_facet Damianos P. Sakas
Ioannis Dimitrios G. Kamperos
Panagiotis Reklitis
author_sort Damianos P. Sakas
title Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data
title_short Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data
title_full Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data
title_fullStr Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data
title_full_unstemmed Estimating Risk Perception Effects on Courier Companies’ Online Customer Behavior during a Crisis, Using Crowdsourced Data
title_sort estimating risk perception effects on courier companies’ online customer behavior during a crisis, using crowdsourced data
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/edf7010aefe645eab2916c8dd40ad587
work_keys_str_mv AT damianospsakas estimatingriskperceptioneffectsoncouriercompaniesonlinecustomerbehaviorduringacrisisusingcrowdsourceddata
AT ioannisdimitriosgkamperos estimatingriskperceptioneffectsoncouriercompaniesonlinecustomerbehaviorduringacrisisusingcrowdsourceddata
AT panagiotisreklitis estimatingriskperceptioneffectsoncouriercompaniesonlinecustomerbehaviorduringacrisisusingcrowdsourceddata
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