Correlates of justice encounter in service recovery and word-of-mouth publicity
This paper examines word-of-mouth publicity as an outcome of consumer perception of equitable recovery programs. Survey data were drawn from 317 teachers of Federal Government Colleges and 79 executives of mobile telephone firms in the southeastern and south–south zones; this sample came from locati...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2016
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| Accès en ligne: | https://doaj.org/article/eeccd79b74de4625b3bbb80963a79356 |
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