Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)

The business figures linked to the economy of big companies have shown that large technology platforms are some of the few major beneficiaries of the global economic crisis generated by COVID-19. The study compares biannual results of digital consumption and links user monitoring methods with the re...

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Autores principales:	Cristina Fernández-Rovira, Santiago Giraldo-Luque
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	biannual comparative analysis COVID-19 technological platforms attention economy social media youth Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/eefe792bb369400199803e2e5e53f363
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id	oai:doaj.org-article:eefe792bb369400199803e2e5e53f363
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spelling	oai:doaj.org-article:eefe792bb369400199803e2e5e53f3632021-11-11T19:32:16ZEvolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)10.3390/su1321118372071-1050https://doaj.org/article/eefe792bb369400199803e2e5e53f3632021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11837https://doaj.org/toc/2071-1050The business figures linked to the economy of big companies have shown that large technology platforms are some of the few major beneficiaries of the global economic crisis generated by COVID-19. The study compares biannual results of digital consumption and links user monitoring methods with the realization of qualitative focus groups. It analyses the evolution of the consumption of digital tools (mainly social media) by young university students in Spain between 2019 and 2021. The results of the comparative study show a 36% increase in the time spent using digital applications between the two years studied, as well as a greater concentration of time spent on a few platforms. The qualitative results indicate a self-declaration of addictive dependence on the use of social media; an increasing trend in declaring that youngsters have no interest in stopping their use of these platforms, and a justification that technology companies may not pay the user for the content and data they subsequently use to generate revenue in exchange for personal privacy. This behaviour describes the consolidation of the attention economy concept, which denotates a discursive appropriation of the university students who justify a part of the economic, social, and cultural domination that the technological giants carry out.Cristina Fernández-RoviraSantiago Giraldo-LuqueMDPI AGarticlebiannual comparative analysisCOVID-19technological platformsattention economysocial mediayouthEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11837, p 11837 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	biannual comparative analysis COVID-19 technological platforms attention economy social media youth Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	biannual comparative analysis COVID-19 technological platforms attention economy social media youth Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Cristina Fernández-Rovira Santiago Giraldo-Luque Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)
description	The business figures linked to the economy of big companies have shown that large technology platforms are some of the few major beneficiaries of the global economic crisis generated by COVID-19. The study compares biannual results of digital consumption and links user monitoring methods with the realization of qualitative focus groups. It analyses the evolution of the consumption of digital tools (mainly social media) by young university students in Spain between 2019 and 2021. The results of the comparative study show a 36% increase in the time spent using digital applications between the two years studied, as well as a greater concentration of time spent on a few platforms. The qualitative results indicate a self-declaration of addictive dependence on the use of social media; an increasing trend in declaring that youngsters have no interest in stopping their use of these platforms, and a justification that technology companies may not pay the user for the content and data they subsequently use to generate revenue in exchange for personal privacy. This behaviour describes the consolidation of the attention economy concept, which denotates a discursive appropriation of the university students who justify a part of the economic, social, and cultural domination that the technological giants carry out.
format	article
author	Cristina Fernández-Rovira Santiago Giraldo-Luque
author_facet	Cristina Fernández-Rovira Santiago Giraldo-Luque
author_sort	Cristina Fernández-Rovira
title	Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)
title_short	Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)
title_full	Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)
title_fullStr	Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)
title_full_unstemmed	Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)
title_sort	evolution of the digital attention market in the pandemic: a comparative study of young spanish university students (2019–2021)
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/eefe792bb369400199803e2e5e53f363
work_keys_str_mv	AT cristinafernandezrovira evolutionofthedigitalattentionmarketinthepandemicacomparativestudyofyoungspanishuniversitystudents20192021 AT santiagogiraldoluque evolutionofthedigitalattentionmarketinthepandemicacomparativestudyofyoungspanishuniversitystudents20192021
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Evolution of the Digital Attention Market in the Pandemic: A Comparative Study of Young Spanish University Students (2019–2021)

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