Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting...

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Autores principales: Larisa Nshanovna Ashalyan, Karine Valerievna Kuznecova, Alexander Timofeevich Petenko
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
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Acceso en línea:https://doaj.org/article/ef401fadfb6247ffacc38a04a9b0760d
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spelling oai:doaj.org-article:ef401fadfb6247ffacc38a04a9b0760d2021-11-12T10:46:01ZStrategic Aspects of Consumer Behavior of Buyers of Luxury Goods1726-11391816-8590https://doaj.org/article/ef401fadfb6247ffacc38a04a9b0760d2018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/357https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.Larisa Nshanovna AshalyanKarine Valerievna KuznecovaAlexander Timofeevich PetenkoNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articleconsumer behaviorconsumer demandconspicuous consumptionveblen effectthe effect bandwagonsnob effecta luxury product valuethe current state of the russian luxury marketPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 6, Pp 90-99 (2018)
institution DOAJ
collection DOAJ
language EN
RU
topic consumer behavior
consumer demand
conspicuous consumption
veblen effect
the effect bandwagon
snob effect
a luxury product value
the current state of the russian luxury market
Political institutions and public administration (General)
JF20-2112
spellingShingle consumer behavior
consumer demand
conspicuous consumption
veblen effect
the effect bandwagon
snob effect
a luxury product value
the current state of the russian luxury market
Political institutions and public administration (General)
JF20-2112
Larisa Nshanovna Ashalyan
Karine Valerievna Kuznecova
Alexander Timofeevich Petenko
Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
description In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.
format article
author Larisa Nshanovna Ashalyan
Karine Valerievna Kuznecova
Alexander Timofeevich Petenko
author_facet Larisa Nshanovna Ashalyan
Karine Valerievna Kuznecova
Alexander Timofeevich Petenko
author_sort Larisa Nshanovna Ashalyan
title Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
title_short Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
title_full Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
title_fullStr Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
title_full_unstemmed Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods
title_sort strategic aspects of consumer behavior of buyers of luxury goods
publisher North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate 2018
url https://doaj.org/article/ef401fadfb6247ffacc38a04a9b0760d
work_keys_str_mv AT larisanshanovnaashalyan strategicaspectsofconsumerbehaviorofbuyersofluxurygoods
AT karinevalerievnakuznecova strategicaspectsofconsumerbehaviorofbuyersofluxurygoods
AT alexandertimofeevichpetenko strategicaspectsofconsumerbehaviorofbuyersofluxurygoods
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