Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting...

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Autores principales:	Larisa Nshanovna Ashalyan, Karine Valerievna Kuznecova, Alexander Timofeevich Petenko
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	consumer behavior consumer demand conspicuous consumption veblen effect the effect bandwagon snob effect a luxury product value the current state of the russian luxury market Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/ef401fadfb6247ffacc38a04a9b0760d
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Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

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