Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe

For a long time, Zimbabwe’s retail industry has been operating in a very “hostile business environment”, due to the country’s economic instability and uncertainty associated with it. The adoption of the green back has attracted foreign investors mainly from Nigeria, South Africa and China who have s...

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Autores principales:	Donnemore Majukwa, Abubaker Haddud
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2016
Materias:	operations management african operations management retail operations supply chain management strategic fit african management operations strategy Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/ef5fb51b80814d01affc08a4345035fd
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spelling	oai:doaj.org-article:ef5fb51b80814d01affc08a4345035fd2021-12-02T10:44:29ZOperations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe2331-197510.1080/23311975.2016.1189478https://doaj.org/article/ef5fb51b80814d01affc08a4345035fd2016-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2016.1189478https://doaj.org/toc/2331-1975For a long time, Zimbabwe’s retail industry has been operating in a very “hostile business environment”, due to the country’s economic instability and uncertainty associated with it. The adoption of the green back has attracted foreign investors mainly from Nigeria, South Africa and China who have since opened their retail outlets in the country and fuelled more competition in the sector which resulted in some local operators closing their businesses but XYZ Zimbabwe has survived. This study makes an assessment of achievements and obstacles in using operations management to achieve strategic fit by the selected case study. The main objectives of the study are; to explore competitive strategies, examine supply chain strategies and provide solution-based strategies that helped the case study achieve strategic fit. Through an empirical approach, the study finds that XYZ Zimbabwe differentiated itself in the market by branding, positioning its stores conveniently to customers, offering variety of products at low prices to the customers and the company’s supply chain management hinges on the demand and supply integration to gain competitive advantage.Donnemore MajukwaAbubaker HaddudTaylor & Francis Grouparticleoperations managementafrican operations managementretail operationssupply chain managementstrategic fitafrican managementoperations strategyBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 3, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	operations management african operations management retail operations supply chain management strategic fit african management operations strategy Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	operations management african operations management retail operations supply chain management strategic fit african management operations strategy Business HF5001-6182 Management. Industrial management HD28-70 Donnemore Majukwa Abubaker Haddud Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe
description	For a long time, Zimbabwe’s retail industry has been operating in a very “hostile business environment”, due to the country’s economic instability and uncertainty associated with it. The adoption of the green back has attracted foreign investors mainly from Nigeria, South Africa and China who have since opened their retail outlets in the country and fuelled more competition in the sector which resulted in some local operators closing their businesses but XYZ Zimbabwe has survived. This study makes an assessment of achievements and obstacles in using operations management to achieve strategic fit by the selected case study. The main objectives of the study are; to explore competitive strategies, examine supply chain strategies and provide solution-based strategies that helped the case study achieve strategic fit. Through an empirical approach, the study finds that XYZ Zimbabwe differentiated itself in the market by branding, positioning its stores conveniently to customers, offering variety of products at low prices to the customers and the company’s supply chain management hinges on the demand and supply integration to gain competitive advantage.
format	article
author	Donnemore Majukwa Abubaker Haddud
author_facet	Donnemore Majukwa Abubaker Haddud
author_sort	Donnemore Majukwa
title	Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe
title_short	Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe
title_full	Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe
title_fullStr	Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe
title_full_unstemmed	Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe
title_sort	operations management impact on achieving strategic fit: a case from the retail sector in zimbabwe
publisher	Taylor & Francis Group
publishDate	2016
url	https://doaj.org/article/ef5fb51b80814d01affc08a4345035fd
work_keys_str_mv	AT donnemoremajukwa operationsmanagementimpactonachievingstrategicfitacasefromtheretailsectorinzimbabwe AT abubakerhaddud operationsmanagementimpactonachievingstrategicfitacasefromtheretailsectorinzimbabwe
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Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe

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