Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company

E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource o...

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Autores principales: Ying Wang, Martin Agyemang, Fu Jia
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/efe9b4c3eb934fcfae97de33f737fc5c
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spelling oai:doaj.org-article:efe9b4c3eb934fcfae97de33f737fc5c2021-11-11T19:31:13ZResource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company10.3390/su1321118202071-1050https://doaj.org/article/efe9b4c3eb934fcfae97de33f737fc5c2021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11820https://doaj.org/toc/2071-1050E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource orchestration perspective to understand how supply chain resources are deployed to create value in a supply chain service-based business model. We investigated and analysed Osell’s business model based on primary data collected from senior executives and managers, as well as secondary data such as online public resources, and found that the structuring and bundling of resources can be leveraged to enhance service capabilities, which in turn creates value, contributing to supply chain service-based business models with regard to trust improvement, risk mitigation, and consumer satisfaction. This study contributes to the supply chain service-based business model through propositions that have been developed regarding cross-border e-commerce.Ying WangMartin AgyemangFu JiaMDPI AGarticlecross-border e-commercesupply chain serviceresource orchestration theorybusiness modelservitisationonline tradeEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11820, p 11820 (2021)
institution DOAJ
collection DOAJ
language EN
topic cross-border e-commerce
supply chain service
resource orchestration theory
business model
servitisation
online trade
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
spellingShingle cross-border e-commerce
supply chain service
resource orchestration theory
business model
servitisation
online trade
Environmental effects of industries and plants
TD194-195
Renewable energy sources
TJ807-830
Environmental sciences
GE1-350
Ying Wang
Martin Agyemang
Fu Jia
Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
description E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource orchestration perspective to understand how supply chain resources are deployed to create value in a supply chain service-based business model. We investigated and analysed Osell’s business model based on primary data collected from senior executives and managers, as well as secondary data such as online public resources, and found that the structuring and bundling of resources can be leveraged to enhance service capabilities, which in turn creates value, contributing to supply chain service-based business models with regard to trust improvement, risk mitigation, and consumer satisfaction. This study contributes to the supply chain service-based business model through propositions that have been developed regarding cross-border e-commerce.
format article
author Ying Wang
Martin Agyemang
Fu Jia
author_facet Ying Wang
Martin Agyemang
Fu Jia
author_sort Ying Wang
title Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
title_short Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
title_full Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
title_fullStr Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
title_full_unstemmed Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
title_sort resource orchestration in supply chain service-based business model: the case of a cross-border e-commerce company
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/efe9b4c3eb934fcfae97de33f737fc5c
work_keys_str_mv AT yingwang resourceorchestrationinsupplychainservicebasedbusinessmodelthecaseofacrossborderecommercecompany
AT martinagyemang resourceorchestrationinsupplychainservicebasedbusinessmodelthecaseofacrossborderecommercecompany
AT fujia resourceorchestrationinsupplychainservicebasedbusinessmodelthecaseofacrossborderecommercecompany
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