Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company
E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource o...
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MDPI AG
2021
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oai:doaj.org-article:efe9b4c3eb934fcfae97de33f737fc5c2021-11-11T19:31:13ZResource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company10.3390/su1321118202071-1050https://doaj.org/article/efe9b4c3eb934fcfae97de33f737fc5c2021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11820https://doaj.org/toc/2071-1050E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource orchestration perspective to understand how supply chain resources are deployed to create value in a supply chain service-based business model. We investigated and analysed Osell’s business model based on primary data collected from senior executives and managers, as well as secondary data such as online public resources, and found that the structuring and bundling of resources can be leveraged to enhance service capabilities, which in turn creates value, contributing to supply chain service-based business models with regard to trust improvement, risk mitigation, and consumer satisfaction. This study contributes to the supply chain service-based business model through propositions that have been developed regarding cross-border e-commerce.Ying WangMartin AgyemangFu JiaMDPI AGarticlecross-border e-commercesupply chain serviceresource orchestration theorybusiness modelservitisationonline tradeEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11820, p 11820 (2021) |
institution |
DOAJ |
collection |
DOAJ |
language |
EN |
topic |
cross-border e-commerce supply chain service resource orchestration theory business model servitisation online trade Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 |
spellingShingle |
cross-border e-commerce supply chain service resource orchestration theory business model servitisation online trade Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Ying Wang Martin Agyemang Fu Jia Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company |
description |
E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource orchestration perspective to understand how supply chain resources are deployed to create value in a supply chain service-based business model. We investigated and analysed Osell’s business model based on primary data collected from senior executives and managers, as well as secondary data such as online public resources, and found that the structuring and bundling of resources can be leveraged to enhance service capabilities, which in turn creates value, contributing to supply chain service-based business models with regard to trust improvement, risk mitigation, and consumer satisfaction. This study contributes to the supply chain service-based business model through propositions that have been developed regarding cross-border e-commerce. |
format |
article |
author |
Ying Wang Martin Agyemang Fu Jia |
author_facet |
Ying Wang Martin Agyemang Fu Jia |
author_sort |
Ying Wang |
title |
Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company |
title_short |
Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company |
title_full |
Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company |
title_fullStr |
Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company |
title_full_unstemmed |
Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company |
title_sort |
resource orchestration in supply chain service-based business model: the case of a cross-border e-commerce company |
publisher |
MDPI AG |
publishDate |
2021 |
url |
https://doaj.org/article/efe9b4c3eb934fcfae97de33f737fc5c |
work_keys_str_mv |
AT yingwang resourceorchestrationinsupplychainservicebasedbusinessmodelthecaseofacrossborderecommercecompany AT martinagyemang resourceorchestrationinsupplychainservicebasedbusinessmodelthecaseofacrossborderecommercecompany AT fujia resourceorchestrationinsupplychainservicebasedbusinessmodelthecaseofacrossborderecommercecompany |
_version_ |
1718431502716370944 |