Joint contribution and consumption through online crowdfunding campaigns
With the emergence of online social networks and entrepreneur projects, crowdfunding is gaining popularity to raise money for a new project. In the online crowdfunding platform, the members (including project initiators and supports) share ideas to solve a problem and create favourable exchange cond...
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Taylor & Francis Group
2020
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| Acceso en línea: | https://doaj.org/article/f03ab32886b445c6932e95b9aa804023 |
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oai:doaj.org-article:f03ab32886b445c6932e95b9aa8040232021-12-02T18:23:50ZJoint contribution and consumption through online crowdfunding campaigns2331-197510.1080/23311975.2020.1843308https://doaj.org/article/f03ab32886b445c6932e95b9aa8040232020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1843308https://doaj.org/toc/2331-1975With the emergence of online social networks and entrepreneur projects, crowdfunding is gaining popularity to raise money for a new project. In the online crowdfunding platform, the members (including project initiators and supports) share ideas to solve a problem and create favourable exchange conditions for the individuals’ as well as social benefits. In this study, an extended expectancy confirmation model is proposed and validated to explore the influence of supports’ individual traits, consumer values as well as their evaluation of the crowdfunding projects. Through the online questionnaire survey and quantitative analysis, the results show significant antecedents of supports’ confirmation and identify the influence of consumption value on satisfaction and future intention of online crowdfunding. This study suggests that the success of online crowdfunding campaign is not just derived from individuals’ prosocial orientation. Instead, consumers’ trait and cognition should be addressed so as to increase the benefits of collective action.Fan-Chuan TsengTaylor & Francis Grouparticleonline crowdfundingexpectancy confirmation theoryconsumer innovativenessconsumer identificationconsumption valueBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN |
| topic |
online crowdfunding expectancy confirmation theory consumer innovativeness consumer identification consumption value Business HF5001-6182 Management. Industrial management HD28-70 |
| spellingShingle |
online crowdfunding expectancy confirmation theory consumer innovativeness consumer identification consumption value Business HF5001-6182 Management. Industrial management HD28-70 Fan-Chuan Tseng Joint contribution and consumption through online crowdfunding campaigns |
| description |
With the emergence of online social networks and entrepreneur projects, crowdfunding is gaining popularity to raise money for a new project. In the online crowdfunding platform, the members (including project initiators and supports) share ideas to solve a problem and create favourable exchange conditions for the individuals’ as well as social benefits. In this study, an extended expectancy confirmation model is proposed and validated to explore the influence of supports’ individual traits, consumer values as well as their evaluation of the crowdfunding projects. Through the online questionnaire survey and quantitative analysis, the results show significant antecedents of supports’ confirmation and identify the influence of consumption value on satisfaction and future intention of online crowdfunding. This study suggests that the success of online crowdfunding campaign is not just derived from individuals’ prosocial orientation. Instead, consumers’ trait and cognition should be addressed so as to increase the benefits of collective action. |
| format |
article |
| author |
Fan-Chuan Tseng |
| author_facet |
Fan-Chuan Tseng |
| author_sort |
Fan-Chuan Tseng |
| title |
Joint contribution and consumption through online crowdfunding campaigns |
| title_short |
Joint contribution and consumption through online crowdfunding campaigns |
| title_full |
Joint contribution and consumption through online crowdfunding campaigns |
| title_fullStr |
Joint contribution and consumption through online crowdfunding campaigns |
| title_full_unstemmed |
Joint contribution and consumption through online crowdfunding campaigns |
| title_sort |
joint contribution and consumption through online crowdfunding campaigns |
| publisher |
Taylor & Francis Group |
| publishDate |
2020 |
| url |
https://doaj.org/article/f03ab32886b445c6932e95b9aa804023 |
| work_keys_str_mv |
AT fanchuantseng jointcontributionandconsumptionthroughonlinecrowdfundingcampaigns |
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