The research of consumers and their habits in the organic products market

It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a...

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Autores principales:	Tomić Gordana, Radanov Pavle, Stanojević Ljiljana, Karabašević Darjan, Petrović Gordana
Formato:	article
Lenguaje:	SR
Publicado:	University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2021
Materias:	consumers organic product market motives of purchase Business HF5001-6182
Acceso en línea:	https://doaj.org/article/f0b885c2b4a24883922af55ee03b285b
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spelling	oai:doaj.org-article:f0b885c2b4a24883922af55ee03b285b2021-12-05T20:58:36ZThe research of consumers and their habits in the organic products market2217-54582620-022810.5937/etp2102101Phttps://doaj.org/article/f0b885c2b4a24883922af55ee03b285b2021-01-01T00:00:00Zhttps://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2021/2217-54582102101P.pdfhttps://doaj.org/toc/2217-5458https://doaj.org/toc/2620-0228It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.Tomić GordanaRadanov PavleStanojević LjiljanaKarabašević DarjanPetrović GordanaUniversity Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbiaarticleconsumersorganic productmarketmotives of purchaseBusinessHF5001-6182SREkonomija: teorija i praksa, Vol 14, Iss 2, Pp 101-118 (2021)
institution	DOAJ
collection	DOAJ
language	SR
topic	consumers organic product market motives of purchase Business HF5001-6182
spellingShingle	consumers organic product market motives of purchase Business HF5001-6182 Tomić Gordana Radanov Pavle Stanojević Ljiljana Karabašević Darjan Petrović Gordana The research of consumers and their habits in the organic products market
description	It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
format	article
author	Tomić Gordana Radanov Pavle Stanojević Ljiljana Karabašević Darjan Petrović Gordana
author_facet	Tomić Gordana Radanov Pavle Stanojević Ljiljana Karabašević Darjan Petrović Gordana
author_sort	Tomić Gordana
title	The research of consumers and their habits in the organic products market
title_short	The research of consumers and their habits in the organic products market
title_full	The research of consumers and their habits in the organic products market
title_fullStr	The research of consumers and their habits in the organic products market
title_full_unstemmed	The research of consumers and their habits in the organic products market
title_sort	research of consumers and their habits in the organic products market
publisher	University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
publishDate	2021
url	https://doaj.org/article/f0b885c2b4a24883922af55ee03b285b
work_keys_str_mv	AT tomicgordana theresearchofconsumersandtheirhabitsintheorganicproductsmarket AT radanovpavle theresearchofconsumersandtheirhabitsintheorganicproductsmarket AT stanojevicljiljana theresearchofconsumersandtheirhabitsintheorganicproductsmarket AT karabasevicdarjan theresearchofconsumersandtheirhabitsintheorganicproductsmarket AT petrovicgordana theresearchofconsumersandtheirhabitsintheorganicproductsmarket AT tomicgordana researchofconsumersandtheirhabitsintheorganicproductsmarket AT radanovpavle researchofconsumersandtheirhabitsintheorganicproductsmarket AT stanojevicljiljana researchofconsumersandtheirhabitsintheorganicproductsmarket AT karabasevicdarjan researchofconsumersandtheirhabitsintheorganicproductsmarket AT petrovicgordana researchofconsumersandtheirhabitsintheorganicproductsmarket
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The research of consumers and their habits in the organic products market

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