Diffusion Model of Various Modifications of an Innovative Product

Digitalization entails the application of digital technologies to a wide range of existing tasks and enables solution of new tasks. This article is based on data sets on current sales volumes of innovative products to forecast their future sales. The first stage is applying the innovation diffusion...

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Autores principales:	Moskalev Aleksander, Tsygankov Nikita
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/f0f74ed9c7bd4cc28bdc24628fa38827
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spelling	oai:doaj.org-article:f0f74ed9c7bd4cc28bdc24628fa388272021-11-12T11:44:23ZDiffusion Model of Various Modifications of an Innovative Product2267-124210.1051/e3sconf/202132003004https://doaj.org/article/f0f74ed9c7bd4cc28bdc24628fa388272021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/96/e3sconf_esei2021_03004.pdfhttps://doaj.org/toc/2267-1242Digitalization entails the application of digital technologies to a wide range of existing tasks and enables solution of new tasks. This article is based on data sets on current sales volumes of innovative products to forecast their future sales. The first stage is applying the innovation diffusion in the F. Bass model to calculate the diffusion coefficients of different modifications of Sony’s PlayStation. To estimate factors which influence innovation and related results within firms, the company IMPRINTA producing 3D printers was surveyed. It is shown that taking into account technical parameters, a cascade diffusion model of product innovation is the best for describing the process of product realization. The information obtained from the diffusion analysis of two 3D printer models can be used to improve the efficiency of key business processes, including production, procurement, marketing and advertising. The use of the diffusion model made it possible to generate three different scenarios for the release and promotion of a new modification of one of the 3D printer models depending on the selected niche, the time of market launch and the intensity of the marketing and advertising campaign. Each scenario enables adjusting the cost and technical parameters of the future modification.Moskalev AleksanderTsygankov NikitaEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 320, p 03004 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Moskalev Aleksander Tsygankov Nikita Diffusion Model of Various Modifications of an Innovative Product
description	Digitalization entails the application of digital technologies to a wide range of existing tasks and enables solution of new tasks. This article is based on data sets on current sales volumes of innovative products to forecast their future sales. The first stage is applying the innovation diffusion in the F. Bass model to calculate the diffusion coefficients of different modifications of Sony’s PlayStation. To estimate factors which influence innovation and related results within firms, the company IMPRINTA producing 3D printers was surveyed. It is shown that taking into account technical parameters, a cascade diffusion model of product innovation is the best for describing the process of product realization. The information obtained from the diffusion analysis of two 3D printer models can be used to improve the efficiency of key business processes, including production, procurement, marketing and advertising. The use of the diffusion model made it possible to generate three different scenarios for the release and promotion of a new modification of one of the 3D printer models depending on the selected niche, the time of market launch and the intensity of the marketing and advertising campaign. Each scenario enables adjusting the cost and technical parameters of the future modification.
format	article
author	Moskalev Aleksander Tsygankov Nikita
author_facet	Moskalev Aleksander Tsygankov Nikita
author_sort	Moskalev Aleksander
title	Diffusion Model of Various Modifications of an Innovative Product
title_short	Diffusion Model of Various Modifications of an Innovative Product
title_full	Diffusion Model of Various Modifications of an Innovative Product
title_fullStr	Diffusion Model of Various Modifications of an Innovative Product
title_full_unstemmed	Diffusion Model of Various Modifications of an Innovative Product
title_sort	diffusion model of various modifications of an innovative product
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/f0f74ed9c7bd4cc28bdc24628fa38827
work_keys_str_mv	AT moskalevaleksander diffusionmodelofvariousmodificationsofaninnovativeproduct AT tsygankovnikita diffusionmodelofvariousmodificationsofaninnovativeproduct
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Diffusion Model of Various Modifications of an Innovative Product

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