Adoption of Islamic banking in Pakistan an empirical investigation

The purpose of this paper is to investigate the factors affecting individuals’ intentions to adopt Islamic banking. Most of the previous studies have used theory of reasoned action and theory of planned behaviour; however, decomposed theory of planned behaviour, which is proven robust and superior,...

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Autores principales:	Shahab Aziz, Zahra Afaq
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2018
Materias:	islamic banking adoption theory of planned behaviour behavioural beliefs control beliefs normative beliefs Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f12e2552f3b343bd93579fbf61c445cc
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spelling	oai:doaj.org-article:f12e2552f3b343bd93579fbf61c445cc2021-12-02T14:36:22ZAdoption of Islamic banking in Pakistan an empirical investigation2331-197510.1080/23311975.2018.1548050https://doaj.org/article/f12e2552f3b343bd93579fbf61c445cc2018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1548050https://doaj.org/toc/2331-1975The purpose of this paper is to investigate the factors affecting individuals’ intentions to adopt Islamic banking. Most of the previous studies have used theory of reasoned action and theory of planned behaviour; however, decomposed theory of planned behaviour, which is proven robust and superior, has been used in very few studies. The present study gauges this gap and proposes a comprehensive model for adoption of Islamic banking. The study also incorporated antecedents of attitude, subjective norms and perceived behavioural control to enhance understanding of factors relevant to the adoption of Islamic banking. A sample of 186 bank customers has been selected for data collection. Variance-based partial least-squares structural equation modelling was employed for data analysis. Results show that attitude and subjective norms have significant positive relationship with intention to adopt Islamic banking. The result depicts that attitude is determined by awareness, uncertainty, relative advantage and compatibility. Subjective norm is determined by normative beliefs. Perceived behavioural control is determined by self-efficacy and resource facilitation condition. The findings of the study are important for Islamic banks to revamp their marketing strategies. Marketing managers should try to develop positive attitude through creating awareness and benefits of Islamic banking services. Positive word of mouth is also an important aspect which can be created through enhancing the service delivery to the existing customers.Shahab AzizZahra AfaqTaylor & Francis Grouparticleislamic banking adoptiontheory of planned behaviourbehavioural beliefscontrol beliefsnormative beliefsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	islamic banking adoption theory of planned behaviour behavioural beliefs control beliefs normative beliefs Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	islamic banking adoption theory of planned behaviour behavioural beliefs control beliefs normative beliefs Business HF5001-6182 Management. Industrial management HD28-70 Shahab Aziz Zahra Afaq Adoption of Islamic banking in Pakistan an empirical investigation
description	The purpose of this paper is to investigate the factors affecting individuals’ intentions to adopt Islamic banking. Most of the previous studies have used theory of reasoned action and theory of planned behaviour; however, decomposed theory of planned behaviour, which is proven robust and superior, has been used in very few studies. The present study gauges this gap and proposes a comprehensive model for adoption of Islamic banking. The study also incorporated antecedents of attitude, subjective norms and perceived behavioural control to enhance understanding of factors relevant to the adoption of Islamic banking. A sample of 186 bank customers has been selected for data collection. Variance-based partial least-squares structural equation modelling was employed for data analysis. Results show that attitude and subjective norms have significant positive relationship with intention to adopt Islamic banking. The result depicts that attitude is determined by awareness, uncertainty, relative advantage and compatibility. Subjective norm is determined by normative beliefs. Perceived behavioural control is determined by self-efficacy and resource facilitation condition. The findings of the study are important for Islamic banks to revamp their marketing strategies. Marketing managers should try to develop positive attitude through creating awareness and benefits of Islamic banking services. Positive word of mouth is also an important aspect which can be created through enhancing the service delivery to the existing customers.
format	article
author	Shahab Aziz Zahra Afaq
author_facet	Shahab Aziz Zahra Afaq
author_sort	Shahab Aziz
title	Adoption of Islamic banking in Pakistan an empirical investigation
title_short	Adoption of Islamic banking in Pakistan an empirical investigation
title_full	Adoption of Islamic banking in Pakistan an empirical investigation
title_fullStr	Adoption of Islamic banking in Pakistan an empirical investigation
title_full_unstemmed	Adoption of Islamic banking in Pakistan an empirical investigation
title_sort	adoption of islamic banking in pakistan an empirical investigation
publisher	Taylor & Francis Group
publishDate	2018
url	https://doaj.org/article/f12e2552f3b343bd93579fbf61c445cc
work_keys_str_mv	AT shahabaziz adoptionofislamicbankinginpakistananempiricalinvestigation AT zahraafaq adoptionofislamicbankinginpakistananempiricalinvestigation
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Adoption of Islamic banking in Pakistan an empirical investigation

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