Specifics of perception of images of professions in advertising and public relations

The article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Rel...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	K. A. Arzhanova, G. V. Dovzhik
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	advertising communication image of professions perception psychosemantic approach psychosemantics public relations semantic differential social psychology Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f132ddae333446e1904795a556ef3d43
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:f132ddae333446e1904795a556ef3d43
record_format	dspace
spelling	oai:doaj.org-article:f132ddae333446e1904795a556ef3d432021-12-03T07:43:34ZSpecifics of perception of images of professions in advertising and public relations1816-42772686-841510.26425/1816-4277-2020-10-157-162https://doaj.org/article/f132ddae333446e1904795a556ef3d432020-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2490https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Relations and Advertising”. For the cumulative assessment of image perception, the method of private semantic differential was applied, using the original scale of perception of the above-mentioned professions developed by the authors. As a result of the research, the distribution profiles of the average values of independent variables were analysed and the specifics of the perception of specialties was revealed. The obtained data can be used to correct these images, as well as formulate recommendations for their improvement.K. A. ArzhanovaG. V. DovzhikPublishing House of the State University of Managementarticleadvertisingcommunicationimage of professionsperceptionpsychosemantic approachpsychosemanticspublic relationssemantic differentialsocial psychologySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 10, Pp 157-162 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	advertising communication image of professions perception psychosemantic approach psychosemantics public relations semantic differential social psychology Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	advertising communication image of professions perception psychosemantic approach psychosemantics public relations semantic differential social psychology Sociology (General) HM401-1281 Economics as a science HB71-74 K. A. Arzhanova G. V. Dovzhik Specifics of perception of images of professions in advertising and public relations
description	The article сonsiders the peculiarities of perception of public relations and advertising specialists ‘ images by future representatives of these professions. The paper presents the results of a study to identify the Delta perception of images of specialties from students in the field of “Public Relations and Advertising”. For the cumulative assessment of image perception, the method of private semantic differential was applied, using the original scale of perception of the above-mentioned professions developed by the authors. As a result of the research, the distribution profiles of the average values of independent variables were analysed and the specifics of the perception of specialties was revealed. The obtained data can be used to correct these images, as well as formulate recommendations for their improvement.
format	article
author	K. A. Arzhanova G. V. Dovzhik
author_facet	K. A. Arzhanova G. V. Dovzhik
author_sort	K. A. Arzhanova
title	Specifics of perception of images of professions in advertising and public relations
title_short	Specifics of perception of images of professions in advertising and public relations
title_full	Specifics of perception of images of professions in advertising and public relations
title_fullStr	Specifics of perception of images of professions in advertising and public relations
title_full_unstemmed	Specifics of perception of images of professions in advertising and public relations
title_sort	specifics of perception of images of professions in advertising and public relations
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/f132ddae333446e1904795a556ef3d43
work_keys_str_mv	AT kaarzhanova specificsofperceptionofimagesofprofessionsinadvertisingandpublicrelations AT gvdovzhik specificsofperceptionofimagesofprofessionsinadvertisingandpublicrelations
_version_	1718373483519410176

Specifics of perception of images of professions in advertising and public relations

Ejemplares similares