How can the management of fitness centres be improved through corporate image and brand image?
The aim of this research is to test the role of corporate image in predicting credibility, trust, and brand recognition. In addition, it is intended to verify whether these variables can explain the attitudes and future intentions of fitness centre users to better understand their behaviour. Through...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/f1690c0eba72432194a10f013547e75e |
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