Factors influencing the green purchase behaviour of millennials: An emerging country perspective

The study investigates the determinants of green purchase behaviour amongst the millennial cohort in an emerging market of South Africa. The research was theoretically grounded on the diffusion of innovation and the theory of planned behaviour models. A descriptive quantitative research design was f...

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Autor principal: Nombulelo Dilotsotlhe
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/f19e11311410481abe22d6843506c27d
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