Big Data viewed through the lens of management fashion theory

Big Data (BD) is currently one of the most talked about management ideas in the business community. Many call it the “buzzword of the day.” In books and media articles, BD has been referred to as a “revolution” and “new era.” There is lots of optimistic and upbeat rhetoric surrounding BD. This has l...

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Autores principales:	Dag Øivind Madsen, Tonny Stenheim
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2016
Materias:	big data management fashion it fashion hype cycle supply side demand side rhetoric Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f27878ee33d745f387b43586b4222eac
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spelling	oai:doaj.org-article:f27878ee33d745f387b43586b4222eac2021-12-02T14:35:45ZBig Data viewed through the lens of management fashion theory2331-197510.1080/23311975.2016.1165072https://doaj.org/article/f27878ee33d745f387b43586b4222eac2016-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2016.1165072https://doaj.org/toc/2331-1975Big Data (BD) is currently one of the most talked about management ideas in the business community. Many call it the “buzzword of the day.” In books and media articles, BD has been referred to as a “revolution” and “new era.” There is lots of optimistic and upbeat rhetoric surrounding BD. This has led some to question whether BD is a hyped-up management fashion. In this paper, the BD phenomenon is viewed through the lens of management fashion theory. Management fashion provides an analytical lens which can be used to analyze the supply and demand side forces shaping the emergence and evolution of BD. The analysis shows that BD emerged in the late 1990s, gained momentum during the mid-2000s and legitimacy in the late 2000s, and enjoyed an almost meteoric rise in popularity in 2011 and 2012. Moreover, the analysis shows that BD currently is a very popular and highly contagious management idea exhibiting several hallmarks of a management fashion. At the same time, evidence suggests that it may be of a longer duration and not just another transient management fashion or fad. The findings have several implications for the study of the BD phenomenon and more generally, management and IT fashions.Dag Øivind MadsenTonny StenheimTaylor & Francis Grouparticlebig datamanagement fashionit fashionhype cyclesupply sidedemand siderhetoricBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 3, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	big data management fashion it fashion hype cycle supply side demand side rhetoric Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	big data management fashion it fashion hype cycle supply side demand side rhetoric Business HF5001-6182 Management. Industrial management HD28-70 Dag Øivind Madsen Tonny Stenheim Big Data viewed through the lens of management fashion theory
description	Big Data (BD) is currently one of the most talked about management ideas in the business community. Many call it the “buzzword of the day.” In books and media articles, BD has been referred to as a “revolution” and “new era.” There is lots of optimistic and upbeat rhetoric surrounding BD. This has led some to question whether BD is a hyped-up management fashion. In this paper, the BD phenomenon is viewed through the lens of management fashion theory. Management fashion provides an analytical lens which can be used to analyze the supply and demand side forces shaping the emergence and evolution of BD. The analysis shows that BD emerged in the late 1990s, gained momentum during the mid-2000s and legitimacy in the late 2000s, and enjoyed an almost meteoric rise in popularity in 2011 and 2012. Moreover, the analysis shows that BD currently is a very popular and highly contagious management idea exhibiting several hallmarks of a management fashion. At the same time, evidence suggests that it may be of a longer duration and not just another transient management fashion or fad. The findings have several implications for the study of the BD phenomenon and more generally, management and IT fashions.
format	article
author	Dag Øivind Madsen Tonny Stenheim
author_facet	Dag Øivind Madsen Tonny Stenheim
author_sort	Dag Øivind Madsen
title	Big Data viewed through the lens of management fashion theory
title_short	Big Data viewed through the lens of management fashion theory
title_full	Big Data viewed through the lens of management fashion theory
title_fullStr	Big Data viewed through the lens of management fashion theory
title_full_unstemmed	Big Data viewed through the lens of management fashion theory
title_sort	big data viewed through the lens of management fashion theory
publisher	Taylor & Francis Group
publishDate	2016
url	https://doaj.org/article/f27878ee33d745f387b43586b4222eac
work_keys_str_mv	AT dagøivindmadsen bigdataviewedthroughthelensofmanagementfashiontheory AT tonnystenheim bigdataviewedthroughthelensofmanagementfashiontheory
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Big Data viewed through the lens of management fashion theory

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