The Study of Generic Patterns of Mission and Vision Statements of the Universities

Due to the significance of mission and vision statements (MS and VS) in academia across the world, this study aims at analysing generic patterns of MS and VS of universities from four different countries: two belonging to the native users of English language (UK and US) and the other two from non-...

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Autores principales:	Naveed Nawaz Ahmad, Farzana Masroor
Formato:	article
Lenguaje:	EN
Publicado:	IDEA PUBLISHERS 2020
Materias:	Generic Patterns Mission Statement Vision Statement Move Analysis University Websites Genre Analysis Social Sciences H Political science J
Acceso en línea:	https://doaj.org/article/f28f0b39f9734cb2936d07ee8545231a
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spelling	oai:doaj.org-article:f28f0b39f9734cb2936d07ee8545231a2021-11-04T15:46:10ZThe Study of Generic Patterns of Mission and Vision Statements of the Universities10.47264/idea.lassij/4.2.132664-8148https://doaj.org/article/f28f0b39f9734cb2936d07ee8545231a2020-12-01T00:00:00Zhttps://ideapublishers.org/index.php/lassij/article/view/29https://doaj.org/toc/2664-8148 Due to the significance of mission and vision statements (MS and VS) in academia across the world, this study aims at analysing generic patterns of MS and VS of universities from four different countries: two belonging to the native users of English language (UK and US) and the other two from non-native contexts (Pakistan and India). The purpose of the study is to investigate the rhetorical patterns in vision and mission statements to uncover structures used to establish universities’ global outreach and competitiveness in research and teaching. The data was collected from university websites and analysed through genre-based approach of Move Analysis introduced by Swales (2004) and applied on promotional genres by Bhatia (2004). The overall rhetorical structures of vision and Mission statements comprised of three moves with each move realized through further steps. The findings revealed that text of MS and VS provides the information about the university with an intended purpose of attracting the students by declaring the values, aims, obligations and strategic plans alongside establishing the aspects of global outreach and status in education and research as well as enriching the society and facilitating the individuals with the provision of best resources. Naveed Nawaz AhmadFarzana MasroorIDEA PUBLISHERSarticleGeneric PatternsMission StatementVision StatementMove AnalysisUniversity WebsitesGenre AnalysisSocial SciencesHPolitical scienceJENLiberal Arts and Social Sciences International Journal, Vol 4, Iss 2 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Generic Patterns Mission Statement Vision Statement Move Analysis University Websites Genre Analysis Social Sciences H Political science J
spellingShingle	Generic Patterns Mission Statement Vision Statement Move Analysis University Websites Genre Analysis Social Sciences H Political science J Naveed Nawaz Ahmad Farzana Masroor The Study of Generic Patterns of Mission and Vision Statements of the Universities
description	Due to the significance of mission and vision statements (MS and VS) in academia across the world, this study aims at analysing generic patterns of MS and VS of universities from four different countries: two belonging to the native users of English language (UK and US) and the other two from non-native contexts (Pakistan and India). The purpose of the study is to investigate the rhetorical patterns in vision and mission statements to uncover structures used to establish universities’ global outreach and competitiveness in research and teaching. The data was collected from university websites and analysed through genre-based approach of Move Analysis introduced by Swales (2004) and applied on promotional genres by Bhatia (2004). The overall rhetorical structures of vision and Mission statements comprised of three moves with each move realized through further steps. The findings revealed that text of MS and VS provides the information about the university with an intended purpose of attracting the students by declaring the values, aims, obligations and strategic plans alongside establishing the aspects of global outreach and status in education and research as well as enriching the society and facilitating the individuals with the provision of best resources.
format	article
author	Naveed Nawaz Ahmad Farzana Masroor
author_facet	Naveed Nawaz Ahmad Farzana Masroor
author_sort	Naveed Nawaz Ahmad
title	The Study of Generic Patterns of Mission and Vision Statements of the Universities
title_short	The Study of Generic Patterns of Mission and Vision Statements of the Universities
title_full	The Study of Generic Patterns of Mission and Vision Statements of the Universities
title_fullStr	The Study of Generic Patterns of Mission and Vision Statements of the Universities
title_full_unstemmed	The Study of Generic Patterns of Mission and Vision Statements of the Universities
title_sort	study of generic patterns of mission and vision statements of the universities
publisher	IDEA PUBLISHERS
publishDate	2020
url	https://doaj.org/article/f28f0b39f9734cb2936d07ee8545231a
work_keys_str_mv	AT naveednawazahmad thestudyofgenericpatternsofmissionandvisionstatementsoftheuniversities AT farzanamasroor thestudyofgenericpatternsofmissionandvisionstatementsoftheuniversities AT naveednawazahmad studyofgenericpatternsofmissionandvisionstatementsoftheuniversities AT farzanamasroor studyofgenericpatternsofmissionandvisionstatementsoftheuniversities
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The Study of Generic Patterns of Mission and Vision Statements of the Universities

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