Cokelore (Fine and Best)

Cokelore (Fine and Best)

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Urban legends as a part of folklore frequently refer to large corporations creating what is known as the "mercantile legends". "Coca-cola" as one of those companies that has drawn the biggest attention of the folklore thought, for whose staple product the legends claim it disinte...

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Autor principal: Ivan Kovačević
Formato: article
Lenguaje:EN
FR
SR
Publicado: University of Belgrade 2016
Materias:
Anthropology
GN1-890
Acceso en línea:https://doaj.org/article/f2d9711030844c9f84950599b94c32c4
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spelling oai:doaj.org-article:f2d9711030844c9f84950599b94c32c42021-12-02T02:17:08ZCokelore (Fine and Best)0353-15892334-8801https://doaj.org/article/f2d9711030844c9f84950599b94c32c42016-03-01T00:00:00Zhttp://eap-iea.org/index.php/eap/article/view/535https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801Urban legends as a part of folklore frequently refer to large corporations creating what is known as the "mercantile legends". "Coca-cola" as one of those companies that has drawn the biggest attention of the folklore thought, for whose staple product the legends claim it disintegrates metal and bones, as well as that due to inattention during the filling of the bottles mice or some other rodent can be found in them. By analyzing the mostly widespread legends surrounding Coca-cola as a drink and "Coca-cola" as a company, such as Mormon ownership, disintegrating powers and bottled mice, the thesis that urban legends can be formed as unconstructed social problems, forms its credibility. On the other hand, if the narratives refer to the consequences of the previously constructed social problems, they will comprise the meanings that correspond to some other segments of reality which can , again, on a specific level of abstraction be seen as unconstructed social problems.Ivan KovačevićUniversity of BelgradearticleAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 3, Iss 1, Pp 71-84 (2016)
institution DOAJ
collection DOAJ
language EN
FR
SR
topic Anthropology
GN1-890
spellingShingle Anthropology
GN1-890
Ivan Kovačević
Cokelore (Fine and Best)
description Urban legends as a part of folklore frequently refer to large corporations creating what is known as the "mercantile legends". "Coca-cola" as one of those companies that has drawn the biggest attention of the folklore thought, for whose staple product the legends claim it disintegrates metal and bones, as well as that due to inattention during the filling of the bottles mice or some other rodent can be found in them. By analyzing the mostly widespread legends surrounding Coca-cola as a drink and "Coca-cola" as a company, such as Mormon ownership, disintegrating powers and bottled mice, the thesis that urban legends can be formed as unconstructed social problems, forms its credibility. On the other hand, if the narratives refer to the consequences of the previously constructed social problems, they will comprise the meanings that correspond to some other segments of reality which can , again, on a specific level of abstraction be seen as unconstructed social problems.
format article
author Ivan Kovačević
author_facet Ivan Kovačević
author_sort Ivan Kovačević
title Cokelore (Fine and Best)
title_short Cokelore (Fine and Best)
title_full Cokelore (Fine and Best)
title_fullStr Cokelore (Fine and Best)
title_full_unstemmed Cokelore (Fine and Best)
title_sort cokelore (fine and best)
publisher University of Belgrade
publishDate 2016
url https://doaj.org/article/f2d9711030844c9f84950599b94c32c4
work_keys_str_mv AT ivankovacevic cokelorefineandbest
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