How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test

The social construction of gender has profound implications on how individuals of different gender identities perceive health and formulate health-related decisions. An online survey experiment (N = 262) was conducted using implicit association test (IAT) to examine gender stereotypes on two prevent...

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Autores principales: Chia-Heng Chang, Fan Yang
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/f2e895d459a04ce9a9e907472a1eba90
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spelling oai:doaj.org-article:f2e895d459a04ce9a9e907472a1eba902021-11-17T14:22:00ZHow Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test2331-188610.1080/23311886.2021.1999614https://doaj.org/article/f2e895d459a04ce9a9e907472a1eba902021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311886.2021.1999614https://doaj.org/toc/2331-1886The social construction of gender has profound implications on how individuals of different gender identities perceive health and formulate health-related decisions. An online survey experiment (N = 262) was conducted using implicit association test (IAT) to examine gender stereotypes on two preventative health behaviors—lung cancer screening and family planning—and how these stereotypes interact with gender identity to impact information-seeking intentions. Lung cancer screening was viewed to be significantly more related to men, while family planning was more linked to women. Female participants showed stronger stereotypical perceptions regarding the two preventive behaviors than their male counterparts. While both male and female participants who believed more in the gender stereotype on lung cancer screening reported decreased intention to seek relevant health information, gender stereotypes interacted with participant gender identity in influencing intention to seek information on family planning. Theoretical and practical implications are discussed.Chia-Heng ChangFan YangTaylor & Francis Grouparticlegender stereotypepreventative health behaviorimplicit association testinformation seekingfamily planninglung cancer screeningSocial SciencesHENCogent Social Sciences, Vol 7, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic gender stereotype
preventative health behavior
implicit association test
information seeking
family planning
lung cancer screening
Social Sciences
H
spellingShingle gender stereotype
preventative health behavior
implicit association test
information seeking
family planning
lung cancer screening
Social Sciences
H
Chia-Heng Chang
Fan Yang
How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test
description The social construction of gender has profound implications on how individuals of different gender identities perceive health and formulate health-related decisions. An online survey experiment (N = 262) was conducted using implicit association test (IAT) to examine gender stereotypes on two preventative health behaviors—lung cancer screening and family planning—and how these stereotypes interact with gender identity to impact information-seeking intentions. Lung cancer screening was viewed to be significantly more related to men, while family planning was more linked to women. Female participants showed stronger stereotypical perceptions regarding the two preventive behaviors than their male counterparts. While both male and female participants who believed more in the gender stereotype on lung cancer screening reported decreased intention to seek relevant health information, gender stereotypes interacted with participant gender identity in influencing intention to seek information on family planning. Theoretical and practical implications are discussed.
format article
author Chia-Heng Chang
Fan Yang
author_facet Chia-Heng Chang
Fan Yang
author_sort Chia-Heng Chang
title How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test
title_short How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test
title_full How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test
title_fullStr How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test
title_full_unstemmed How Gender Stereotypes Impact Health Information Seeking Intention: Insights from an Implicit Association Test
title_sort how gender stereotypes impact health information seeking intention: insights from an implicit association test
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/f2e895d459a04ce9a9e907472a1eba90
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AT fanyang howgenderstereotypesimpacthealthinformationseekingintentioninsightsfromanimplicitassociationtest
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