The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector
The relevance of the problem of managing the competitiveness of service sector enterprises in modern conditions of economic management is determined. In a contentual form, the task of managing the competitiveness of enterprises is formulated and a scheme of its implementation is proposed, which incl...
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2021
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oai:doaj.org-article:f36b1de6ccdc4f22884134f20b6d8b572021-11-04T10:16:49ZThe Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector10.32983/2222-4459-2021-9-243-2492222-44592311-116Xhttps://doaj.org/article/f36b1de6ccdc4f22884134f20b6d8b572021-09-01T00:00:00Zhttps://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-243_249.pdfhttps://doaj.org/toc/2222-4459https://doaj.org/toc/2311-116XThe relevance of the problem of managing the competitiveness of service sector enterprises in modern conditions of economic management is determined. In a contentual form, the task of managing the competitiveness of enterprises is formulated and a scheme of its implementation is proposed, which includes the following stages: formation of factors that determine competitiveness; substantiation of the competitiveness indicator and its model; computing the competitiveness indicator and its subsequent factor analysis; determination of reserves for growth of the competitiveness index; formation of the task of increasing competitiveness; formation of a list of measures for implementing the task; selection of measures for the implementation; implementation of measures, control and regulation. The procedure for computing the integral indicator of competitiveness, which includes groups of indicators that determine the state of the enterprise and the competitiveness of its products, as well as indicators within each group, is considered. The methodology of economic analysis of the level of competitiveness of the enterprise is proposed, which allows to conduct an overall assessment of its competitive position compared to competitors; determine the influence of factors on the difference in their position from the position of competitors; calculate the reserves of growth of the competitiveness indicator and develop measures for their implementation. In accordance with the competitive strategy of the enterprise and the task of increasing the competitiveness indicator on the basis of the use of the provisions of the theory of economic efficiency, a list of measures is substantiated, the practical implementation of which will allow to perform the task with a minimum amount of resources. Operational control over the implementation of measures and their impact on the competitiveness indicator is envisaged in order to make corrective managerial decisions in a timely manner.Osypenko Stanislav M.Romanchyk Tetiana V.Tesnikov Oleksandr M.Kuruch Igor O.Research Centre of Industrial Problems of Development of NAS of Ukrainearticlecompetitioncompetitiveness of enterpriseindicators of competitivenesseconomic analysisefficiencymarketmanagementstrategyBusinessHF5001-6182ENRUUKBìznes Inform, Vol 9, Iss 524, Pp 243-249 (2021) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN RU UK |
| topic |
competition competitiveness of enterprise indicators of competitiveness economic analysis efficiency market management strategy Business HF5001-6182 |
| spellingShingle |
competition competitiveness of enterprise indicators of competitiveness economic analysis efficiency market management strategy Business HF5001-6182 Osypenko Stanislav M. Romanchyk Tetiana V. Tesnikov Oleksandr M. Kuruch Igor O. The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector |
| description |
The relevance of the problem of managing the competitiveness of service sector enterprises in modern conditions of economic management is determined. In a contentual form, the task of managing the competitiveness of enterprises is formulated and a scheme of its implementation is proposed, which includes the following stages: formation of factors that determine competitiveness; substantiation of the competitiveness indicator and its model; computing the competitiveness indicator and its subsequent factor analysis; determination of reserves for growth of the competitiveness index; formation of the task of increasing competitiveness; formation of a list of measures for implementing the task; selection of measures for the implementation; implementation of measures, control and regulation. The procedure for computing the integral indicator of competitiveness, which includes groups of indicators that determine the state of the enterprise and the competitiveness of its products, as well as indicators within each group, is considered. The methodology of economic analysis of the level of competitiveness of the enterprise is proposed, which allows to conduct an overall assessment of its competitive position compared to competitors; determine the influence of factors on the difference in their position from the position of competitors; calculate the reserves of growth of the competitiveness indicator and develop measures for their implementation. In accordance with the competitive strategy of the enterprise and the task of increasing the competitiveness indicator on the basis of the use of the provisions of the theory of economic efficiency, a list of measures is substantiated, the practical implementation of which will allow to perform the task with a minimum amount of resources. Operational control over the implementation of measures and their impact on the competitiveness indicator is envisaged in order to make corrective managerial decisions in a timely manner. |
| format |
article |
| author |
Osypenko Stanislav M. Romanchyk Tetiana V. Tesnikov Oleksandr M. Kuruch Igor O. |
| author_facet |
Osypenko Stanislav M. Romanchyk Tetiana V. Tesnikov Oleksandr M. Kuruch Igor O. |
| author_sort |
Osypenko Stanislav M. |
| title |
The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector |
| title_short |
The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector |
| title_full |
The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector |
| title_fullStr |
The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector |
| title_full_unstemmed |
The Methodological Recommendations for Improving the Management of Enterprise Competitiveness in the Service Sector |
| title_sort |
methodological recommendations for improving the management of enterprise competitiveness in the service sector |
| publisher |
Research Centre of Industrial Problems of Development of NAS of Ukraine |
| publishDate |
2021 |
| url |
https://doaj.org/article/f36b1de6ccdc4f22884134f20b6d8b57 |
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