Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours
This article examines the presentation of libraries during admissions campus tours at a large public university. Perspectives from tour guides, librarians, and admissions staff are considered through an analysis of tour observations and interviews. Tour guides’ statements about the libraries vari...
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Marketing Libraries Journal
2021
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oai:doaj.org-article:f37261f61d9141cf82c83ac265d093b52021-11-11T14:52:06ZPerspectives on Presentation and Perception of Libraries on Admissions Campus Tours2475-8116https://doaj.org/article/f37261f61d9141cf82c83ac265d093b52021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/13_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116This article examines the presentation of libraries during admissions campus tours at a large public university. Perspectives from tour guides, librarians, and admissions staff are considered through an analysis of tour observations and interviews. Tour guides’ statements about the libraries varied, but mostly indicated that they viewed the libraries as positive and valuable places. This article reveals opportunities for collaboration between academic libraries and admissions departments to ensure that tours present information that aids prospective students in understanding the library’s role on a university campus, feeling welcome and comfortable in the library space, and envisioning themselves using the library.Principato, Alena Marketing Libraries Journalarticlelibrary marketinglibrary outreachacademic librarieslibrary tourscampus toursBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 222-246 (2021) |
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library marketing library outreach academic libraries library tours campus tours Bibliography. Library science. Information resources Z |
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library marketing library outreach academic libraries library tours campus tours Bibliography. Library science. Information resources Z Principato, Alena Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours |
description |
This article examines the presentation of libraries during admissions campus
tours at a large public university. Perspectives from tour guides, librarians, and
admissions staff are considered through an analysis of tour observations and
interviews. Tour guides’ statements about the libraries varied, but mostly indicated
that they viewed the libraries as positive and valuable places. This article reveals
opportunities for collaboration between academic libraries and admissions
departments to ensure that tours present information that aids prospective students
in understanding the library’s role on a university campus, feeling welcome and
comfortable in the library space, and envisioning themselves using the library. |
format |
article |
author |
Principato, Alena |
author_facet |
Principato, Alena |
author_sort |
Principato, Alena |
title |
Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours |
title_short |
Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours |
title_full |
Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours |
title_fullStr |
Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours |
title_full_unstemmed |
Perspectives on Presentation and Perception of Libraries on Admissions Campus Tours |
title_sort |
perspectives on presentation and perception of libraries on admissions campus tours |
publisher |
Marketing Libraries Journal |
publishDate |
2021 |
url |
https://doaj.org/article/f37261f61d9141cf82c83ac265d093b5 |
work_keys_str_mv |
AT principatoalena perspectivesonpresentationandperceptionoflibrariesonadmissionscampustours |
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