BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY

The article is aimed at defining effective methods to manage promotion of high-tech products onto foreign markets, on basis of medical equipment market research. Key trends for development of medical equipment market in foreign countries are defined, which are consolidation of small laboratories and...

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Autor principal:	K. V. Sayapina
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2018
Materias:	high-tech innovation products innovation management entering external markets Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/f3e2a7fb01934201bd152087410af2f2
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id	oai:doaj.org-article:f3e2a7fb01934201bd152087410af2f2
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spelling	oai:doaj.org-article:f3e2a7fb01934201bd152087410af2f22021-11-19T10:42:00ZBRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY2618-947X2618-998410.17747/2078-8886-2018-3-80-87https://doaj.org/article/f3e2a7fb01934201bd152087410af2f22018-10-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/786https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984The article is aimed at defining effective methods to manage promotion of high-tech products onto foreign markets, on basis of medical equipment market research. Key trends for development of medical equipment market in foreign countries are defined, which are consolidation of small laboratories and scientific centers in net associations, and offering personified products and diagnostic systems for individual usage. Features of algorithm of entering foreign markets are presented. In context of recommendations for bringing innovation high-tech products onto external markets, it is necessary to hold preliminary monitoring of local and foreign analogues on target market, to offer complex decisions, to organize conjoint enterprises for products promotion, and to form public-private partnership in long-term perspective.K. V. SayapinaReal Economics Publishing House articlehigh-tech innovation productsinnovation managemententering external marketsRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 0, Iss 3, Pp 80-87 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	high-tech innovation products innovation management entering external markets Risk in industry. Risk management HD61
spellingShingle	high-tech innovation products innovation management entering external markets Risk in industry. Risk management HD61 K. V. Sayapina BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
description	The article is aimed at defining effective methods to manage promotion of high-tech products onto foreign markets, on basis of medical equipment market research. Key trends for development of medical equipment market in foreign countries are defined, which are consolidation of small laboratories and scientific centers in net associations, and offering personified products and diagnostic systems for individual usage. Features of algorithm of entering foreign markets are presented. In context of recommendations for bringing innovation high-tech products onto external markets, it is necessary to hold preliminary monitoring of local and foreign analogues on target market, to offer complex decisions, to organize conjoint enterprises for products promotion, and to form public-private partnership in long-term perspective.
format	article
author	K. V. Sayapina
author_facet	K. V. Sayapina
author_sort	K. V. Sayapina
title	BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
title_short	BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
title_full	BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
title_fullStr	BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
title_full_unstemmed	BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
title_sort	bringing innovation products onto external market: an empirical analysis of medical devices industry
publisher	Real Economics Publishing House
publishDate	2018
url	https://doaj.org/article/f3e2a7fb01934201bd152087410af2f2
work_keys_str_mv	AT kvsayapina bringinginnovationproductsontoexternalmarketanempiricalanalysisofmedicaldevicesindustry
_version_	1718420230264324096

BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY

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