Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)

The purpose of this study is to examine the role of modern digital methods in promoting museum services through websites and social networks. The website of the state museum-reserve M. Sholokhov and social networks used by the museum to promote their services were used as an information base. The t...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	J. A. Pshenichnykh, V. D. Sadovnikova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2021
Materias:	digital technologies digital marketing promotion social media culture museum services virtual environment covid-19 pandemic Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f3ebe45509e746359f0308bdf9c87fe2
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:f3ebe45509e746359f0308bdf9c87fe2
record_format	dspace
spelling	oai:doaj.org-article:f3ebe45509e746359f0308bdf9c87fe22021-12-03T07:43:36ZDigital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)1816-42772686-841510.26425/1816-4277-2021-8-48-57https://doaj.org/article/f3ebe45509e746359f0308bdf9c87fe22021-10-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/3020https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The purpose of this study is to examine the role of modern digital methods in promoting museum services through websites and social networks. The website of the state museum-reserve M. Sholokhov and social networks used by the museum to promote their services were used as an information base. The technologies that are most actively used by the museum have been determined, the effectiveness of using the main instruments of audience attraction has been analysed, and the trends of using of remote technologies during the COVID-19 pandemic have been identified. The forecast for the development of the museum services market taking into account new online practices has been done, a number of practical recommendations have been substantiated. Trends of application of the remote and digital technologies in the context of increasing the innovation level of museum services formats in the post-quarantine period have been indicated.J. A. PshenichnykhV. D. SadovnikovaPublishing House of the State University of Managementarticledigital technologiesdigital marketingpromotionsocial mediaculturemuseum servicesvirtual environmentcovid-19 pandemicSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 1, Iss 8, Pp 48-57 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	digital technologies digital marketing promotion social media culture museum services virtual environment covid-19 pandemic Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	digital technologies digital marketing promotion social media culture museum services virtual environment covid-19 pandemic Sociology (General) HM401-1281 Economics as a science HB71-74 J. A. Pshenichnykh V. D. Sadovnikova Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
description	The purpose of this study is to examine the role of modern digital methods in promoting museum services through websites and social networks. The website of the state museum-reserve M. Sholokhov and social networks used by the museum to promote their services were used as an information base. The technologies that are most actively used by the museum have been determined, the effectiveness of using the main instruments of audience attraction has been analysed, and the trends of using of remote technologies during the COVID-19 pandemic have been identified. The forecast for the development of the museum services market taking into account new online practices has been done, a number of practical recommendations have been substantiated. Trends of application of the remote and digital technologies in the context of increasing the innovation level of museum services formats in the post-quarantine period have been indicated.
format	article
author	J. A. Pshenichnykh V. D. Sadovnikova
author_facet	J. A. Pshenichnykh V. D. Sadovnikova
author_sort	J. A. Pshenichnykh
title	Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
title_short	Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
title_full	Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
title_fullStr	Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
title_full_unstemmed	Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)
title_sort	digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of m.a. sholokhov)
publisher	Publishing House of the State University of Management
publishDate	2021
url	https://doaj.org/article/f3ebe45509e746359f0308bdf9c87fe2
work_keys_str_mv	AT japshenichnykh digitalmethodsofpromotioninthefieldofmuseumactivityusingtheexampleofthestatemuseumreserveofmasholokhov AT vdsadovnikova digitalmethodsofpromotioninthefieldofmuseumactivityusingtheexampleofthestatemuseumreserveofmasholokhov
_version_	1718373425906450432

Digital methods of promotion in the field of museum activity (using the example of the state museum-reserve of M.A. Sholokhov)

Ejemplares similares