Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)

This study aimed to identify and analyse the sustainability of private universities in East Java in terms of their ability to utilize knowledge-based strategic assets. The approach used was the quantitative approach (positivism), using a survey research method. The data obtained was number (score or...

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Autores principales:	Siti Istikhoroh, Moeljadi, Made Sudarma, Siti Aisjah
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	social media marketing moderating relationship intellectual capital organizational sustainability private universities Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f407c635c50d4d37b49268d751a3c0ea
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id	oai:doaj.org-article:f407c635c50d4d37b49268d751a3c0ea
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spelling	oai:doaj.org-article:f407c635c50d4d37b49268d751a3c0ea2021-12-02T14:28:33ZDoes social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)2331-197510.1080/23311975.2021.1905198https://doaj.org/article/f407c635c50d4d37b49268d751a3c0ea2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1905198https://doaj.org/toc/2331-1975This study aimed to identify and analyse the sustainability of private universities in East Java in terms of their ability to utilize knowledge-based strategic assets. The approach used was the quantitative approach (positivism), using a survey research method. The data obtained was number (score or value), analysed using statistical techniques called Structural Equation Models or SEM. The results of statistical testing were used to explain the relationship between variables, including Organizational Sustainability, Intellectual Capital, University Managerial Intelligence, and Social Media Marketing. From the data analysis, we concluded that a) Intellectual Capital has a positive and significant effect on the Sustainability of Private Higher Education Organizations in East Java, b) Intellectual Capital has a positive and significant effect on University Managerial Intelligence in Private Universities in East Java, c) University Managerial Intelligence has an effect on Organizational Sustainability of Private Universities in East Java, d) University Managerial Intelligence mediates the influence of Intellectual Capital on the Sustainability of Private Higher Education Organizations in East Java, e) Social Media Marketing does not moderate the influence of Intellectual Capital on the Sustainability of Private Higher Education Organizations in East Java, f) Social Media Marketing does not moderate the influence of University Managerial Intelligence on the Sustainability of Private Higher Education Organizations in East Java.Siti IstikhorohMoeljadiMade SudarmaSiti AisjahTaylor & Francis Grouparticlesocial media marketingmoderating relationshipintellectual capitalorganizational sustainabilityprivate universitiesBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media marketing moderating relationship intellectual capital organizational sustainability private universities Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	social media marketing moderating relationship intellectual capital organizational sustainability private universities Business HF5001-6182 Management. Industrial management HD28-70 Siti Istikhoroh Moeljadi Made Sudarma Siti Aisjah Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)
description	This study aimed to identify and analyse the sustainability of private universities in East Java in terms of their ability to utilize knowledge-based strategic assets. The approach used was the quantitative approach (positivism), using a survey research method. The data obtained was number (score or value), analysed using statistical techniques called Structural Equation Models or SEM. The results of statistical testing were used to explain the relationship between variables, including Organizational Sustainability, Intellectual Capital, University Managerial Intelligence, and Social Media Marketing. From the data analysis, we concluded that a) Intellectual Capital has a positive and significant effect on the Sustainability of Private Higher Education Organizations in East Java, b) Intellectual Capital has a positive and significant effect on University Managerial Intelligence in Private Universities in East Java, c) University Managerial Intelligence has an effect on Organizational Sustainability of Private Universities in East Java, d) University Managerial Intelligence mediates the influence of Intellectual Capital on the Sustainability of Private Higher Education Organizations in East Java, e) Social Media Marketing does not moderate the influence of Intellectual Capital on the Sustainability of Private Higher Education Organizations in East Java, f) Social Media Marketing does not moderate the influence of University Managerial Intelligence on the Sustainability of Private Higher Education Organizations in East Java.
format	article
author	Siti Istikhoroh Moeljadi Made Sudarma Siti Aisjah
author_facet	Siti Istikhoroh Moeljadi Made Sudarma Siti Aisjah
author_sort	Siti Istikhoroh
title	Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)
title_short	Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)
title_full	Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)
title_fullStr	Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)
title_full_unstemmed	Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)
title_sort	does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private universities in east java)
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/f407c635c50d4d37b49268d751a3c0ea
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Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)

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