Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)

This study aimed to identify and analyse the sustainability of private universities in East Java in terms of their ability to utilize knowledge-based strategic assets. The approach used was the quantitative approach (positivism), using a survey research method. The data obtained was number (score or...

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Detalles Bibliográficos
Autores principales:	Siti Istikhoroh, Moeljadi, Made Sudarma, Siti Aisjah
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	social media marketing moderating relationship intellectual capital organizational sustainability private universities Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f407c635c50d4d37b49268d751a3c0ea
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Does social media marketing as moderating relationship between intellectual capital and organizational sustainability through university managerial intelligence? (empirical studies at private Universities in East Java)

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