Understanding e-learning adoption in Brazil: Major determinants and gender effects

The objective of this study is to examine factors influencing e-learning adoption and the moderating role of gender. This study extends the technology acceptance model (TAM) by adding attitude and social interaction. The new construct of social interaction is applied to the South American context....

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Autores principales: Shintaro Okazaki, Luiz Miguel Renda dos Santos
Formato: article
Lenguaje:EN
Publicado: Athabasca University Press 2012
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Acceso en línea:https://doaj.org/article/f410f7d6f16c4d10b7f87b046f0ee1fe
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