Understanding e-learning adoption in Brazil: Major determinants and gender effects

The objective of this study is to examine factors influencing e-learning adoption and the moderating role of gender. This study extends the technology acceptance model (TAM) by adding attitude and social interaction. The new construct of social interaction is applied to the South American context....

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Auteurs principaux: Shintaro Okazaki, Luiz Miguel Renda dos Santos
Format: article
Langue:EN
Publié: Athabasca University Press 2012
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Accès en ligne:https://doaj.org/article/f410f7d6f16c4d10b7f87b046f0ee1fe
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