Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices

This article explores a particular marketing trend operating online during the 2010s and consisting of promoting clubbing parties using communist-style posters. The first part of the paper is dedicated to the theoretical framework and approaches the study of the posters also as an alternative memory...

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Autor principal:	Alexandra Bardan
Formato:	article
Lenguaje:	EN FR
Publicado:	National Museum of the Romanian Peasant 2021
Materias:	collective memory alternative memory practices communist symbols commodification of nostalgia visual rhetoric Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/f47fc45515a14effb669e4734fcf4105
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id	oai:doaj.org-article:f47fc45515a14effb669e4734fcf4105
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spelling	oai:doaj.org-article:f47fc45515a14effb669e4734fcf41052021-11-22T13:42:07ZRecalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices 1224-62712734-8350https://doaj.org/article/f47fc45515a14effb669e4734fcf41052021-11-01T00:00:00Zhttp://martor.muzeultaranuluiroman.ro/archive/martor-26-2021/2021_05-recalling-socialism-through-clubbing-posters-a-visual-analysis-of-grassroots-alternative-memory-practices/https://doaj.org/toc/1224-6271https://doaj.org/toc/2734-8350This article explores a particular marketing trend operating online during the 2010s and consisting of promoting clubbing parties using communist-style posters. The first part of the paper is dedicated to the theoretical framework and approaches the study of the posters also as an alternative memory practice that digitally marked the online landscape of leisure promotion, participating in the making of a nostalgia economy. A socio-semiotic analysis is used for a body of 118 communist themed clubbing advertisements posted online between 2009 and 2019, where content analysis provided data that narrowed the duration of the aforementioned marketing practices to a time span of six years. Content analysis also yielded an overview of the most used visual patterns, while the examination of the production techniques showed that most of the posters displayed extensive digital alteration of the ideological insignia, consistent with the conversion of political icons into kitsch practiced elsewhere in Eastern Europe. These findings are put in perspective within the context of a generational change, while the posters could be the basis for future research under the framework of collective and cultural memory. Alexandra BardanNational Museum of the Romanian Peasantarticlecollective memoryalternative memory practicescommunist symbolscommodification of nostalgiavisual rhetoricEthnology. Social and cultural anthropologyGN301-674ENFRMartor, Vol 26, Pp 74-92 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	collective memory alternative memory practices communist symbols commodification of nostalgia visual rhetoric Ethnology. Social and cultural anthropology GN301-674
spellingShingle	collective memory alternative memory practices communist symbols commodification of nostalgia visual rhetoric Ethnology. Social and cultural anthropology GN301-674 Alexandra Bardan Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices
description	This article explores a particular marketing trend operating online during the 2010s and consisting of promoting clubbing parties using communist-style posters. The first part of the paper is dedicated to the theoretical framework and approaches the study of the posters also as an alternative memory practice that digitally marked the online landscape of leisure promotion, participating in the making of a nostalgia economy. A socio-semiotic analysis is used for a body of 118 communist themed clubbing advertisements posted online between 2009 and 2019, where content analysis provided data that narrowed the duration of the aforementioned marketing practices to a time span of six years. Content analysis also yielded an overview of the most used visual patterns, while the examination of the production techniques showed that most of the posters displayed extensive digital alteration of the ideological insignia, consistent with the conversion of political icons into kitsch practiced elsewhere in Eastern Europe. These findings are put in perspective within the context of a generational change, while the posters could be the basis for future research under the framework of collective and cultural memory.
format	article
author	Alexandra Bardan
author_facet	Alexandra Bardan
author_sort	Alexandra Bardan
title	Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices
title_short	Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices
title_full	Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices
title_fullStr	Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices
title_full_unstemmed	Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices
title_sort	recalling socialism through clubbing posters: a visual analysis of grassroots alternative memory practices
publisher	National Museum of the Romanian Peasant
publishDate	2021
url	https://doaj.org/article/f47fc45515a14effb669e4734fcf4105
work_keys_str_mv	AT alexandrabardan recallingsocialismthroughclubbingpostersavisualanalysisofgrassrootsalternativememorypractices
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Recalling Socialism through Clubbing Posters: A Visual Analysis of Grassroots Alternative Memory Practices

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