PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA

<p><em>Recently the local government make promotion mix through advertising, sales promotion, public relations, direct sales and personal selling but in this study as the promotional mix is limited research on the topic of advertising and sales promotion. The method used in this research...

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Autor principal:	Zumri Sulthony
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	bisnis Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/f48f6710c9264157833949152e43e581
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:f48f6710c9264157833949152e43e5812021-11-05T05:03:35ZPENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA1693-76192580-417010.30596/jimb.v14i2.175https://doaj.org/article/f48f6710c9264157833949152e43e5812017-12-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/175https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>Recently the local government make promotion mix through advertising, sales promotion, public relations, direct sales and personal selling but in this study as the promotional mix is limited research on the topic of advertising and sales promotion. The method used in this research is descriptive research method in which data collection techniques used were through interviews, observations, questionnaires and library research. From the data processing questionnaires showed that the message contained in the form brosur, CD promotional tools (advertising) and exhibition (sales promotion) has been good, but the selection of the source of the message and not put in the proper distribution of promotional tools. Promotion mix that implemented by government of Karo is significant effect on the image of Berastagi as a cultural tourism destination in Karo District, North Sumatra Province. Then to test the coefficient of determination, showed that advertising and sales promotion influence the dependent variable that is the image of 58.80%. This means that 58.80% of Berastagi image as a cultural attraction influenced / is explained by the variables of advertising and sales promotion, while the remaining 41.20% is influenced / explained by other variables that are not included in this study.</em></p><p><em> </em></p><p><em><br /></em></p>Zumri SulthonyUniversitas Muhammadiyah Sumatera UtaraarticlebisnisManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 14, Iss 2 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	bisnis Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	bisnis Management. Industrial management HD28-70 Business HF5001-6182 Zumri Sulthony PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA
description	<p><em>Recently the local government make promotion mix through advertising, sales promotion, public relations, direct sales and personal selling but in this study as the promotional mix is limited research on the topic of advertising and sales promotion. The method used in this research is descriptive research method in which data collection techniques used were through interviews, observations, questionnaires and library research. From the data processing questionnaires showed that the message contained in the form brosur, CD promotional tools (advertising) and exhibition (sales promotion) has been good, but the selection of the source of the message and not put in the proper distribution of promotional tools. Promotion mix that implemented by government of Karo is significant effect on the image of Berastagi as a cultural tourism destination in Karo District, North Sumatra Province. Then to test the coefficient of determination, showed that advertising and sales promotion influence the dependent variable that is the image of 58.80%. This means that 58.80% of Berastagi image as a cultural attraction influenced / is explained by the variables of advertising and sales promotion, while the remaining 41.20% is influenced / explained by other variables that are not included in this study.</em></p><p><em> </em></p><p><em><br /></em></p>
format	article
author	Zumri Sulthony
author_facet	Zumri Sulthony
author_sort	Zumri Sulthony
title	PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA
title_short	PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA
title_full	PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA
title_fullStr	PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA
title_full_unstemmed	PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA
title_sort	pengaruh bauran promosi terhadap pembentukan citra wisata budaya berastagi kabupaten karo provinsi sumatera utara
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/f48f6710c9264157833949152e43e581
work_keys_str_mv	AT zumrisulthony pengaruhbauranpromositerhadappembentukancitrawisatabudayaberastagikabupatenkaroprovinsisumaterautara
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PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA

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