Identifying Consumer Preferences From User-Generated Content on Amazon.Com by Leveraging Machine Learning
Inexperienced consumers may have high uncertainty about experience goods that require technical knowledge and skills to operate effectively; therefore, experienced consumers’ prior reviews can be useful for inexperienced consumers. However, one-sided review systems (e.g., Amazon) only pro...
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| Formato: | article |
| Lenguaje: | EN |
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IEEE
2021
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| Acceso en línea: | https://doaj.org/article/f4b199f0dea74b9293679060095a0c14 |
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