Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones

Fashion stylists advise clothing colours according to personal categories that depend on skin, hair and eye colour. These categories are not defined scientifically, and advised colours are inconsistent. Such caveats may explain the lack of formal tests of clothing colour aesthetics. We assessed whet...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	David Ian Perrett, Reiner Sprengelmeyer
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	Psychology BF1-990
Acceso en línea:	https://doaj.org/article/f4ea8dda560a4f9f80c0434f047e6189
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:f4ea8dda560a4f9f80c0434f047e6189
record_format	dspace
spelling	oai:doaj.org-article:f4ea8dda560a4f9f80c0434f047e61892021-11-19T14:33:19ZClothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones2041-669510.1177/20416695211053361https://doaj.org/article/f4ea8dda560a4f9f80c0434f047e61892021-11-01T00:00:00Zhttps://doi.org/10.1177/20416695211053361https://doaj.org/toc/2041-6695Fashion stylists advise clothing colours according to personal categories that depend on skin, hair and eye colour. These categories are not defined scientifically, and advised colours are inconsistent. Such caveats may explain the lack of formal tests of clothing colour aesthetics. We assessed whether observers preferred clothing colours that are linked to variation in melanin levels among White women. For this, we presented 12 women's faces: six with fair skin (relatively lower in melanin) and six with tanned skin (relatively higher in melanin). Across two experiments, observers ( N = 96 and 75) selected the colour (hue and saturation or hue and value) of simulated clothing that most suited the skin tone of each face. Observers showed strong preferences for red and blue hues, and in addition favoured ‘cool’ blue hues to match fair skin and ‘warm’ orange/red hues to match tanned skin. This finding suggests that skin tone can determine colour preferences for clothes.David Ian PerrettReiner SprengelmeyerSAGE PublishingarticlePsychologyBF1-990ENi-Perception, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Psychology BF1-990
spellingShingle	Psychology BF1-990 David Ian Perrett Reiner Sprengelmeyer Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones
description	Fashion stylists advise clothing colours according to personal categories that depend on skin, hair and eye colour. These categories are not defined scientifically, and advised colours are inconsistent. Such caveats may explain the lack of formal tests of clothing colour aesthetics. We assessed whether observers preferred clothing colours that are linked to variation in melanin levels among White women. For this, we presented 12 women's faces: six with fair skin (relatively lower in melanin) and six with tanned skin (relatively higher in melanin). Across two experiments, observers ( N = 96 and 75) selected the colour (hue and saturation or hue and value) of simulated clothing that most suited the skin tone of each face. Observers showed strong preferences for red and blue hues, and in addition favoured ‘cool’ blue hues to match fair skin and ‘warm’ orange/red hues to match tanned skin. This finding suggests that skin tone can determine colour preferences for clothes.
format	article
author	David Ian Perrett Reiner Sprengelmeyer
author_facet	David Ian Perrett Reiner Sprengelmeyer
author_sort	David Ian Perrett
title	Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones
title_short	Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones
title_full	Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones
title_fullStr	Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones
title_full_unstemmed	Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones
title_sort	clothing aesthetics: consistent colour choices to match fair and tanned skin tones
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/f4ea8dda560a4f9f80c0434f047e6189
work_keys_str_mv	AT davidianperrett clothingaestheticsconsistentcolourchoicestomatchfairandtannedskintones AT reinersprengelmeyer clothingaestheticsconsistentcolourchoicestomatchfairandtannedskintones
_version_	1718420107864047616

Clothing Aesthetics: Consistent Colour Choices to Match Fair and Tanned Skin Tones

Ejemplares similares