The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country

As the sharing economy continues to diffuse in the global sphere, this paper seeks to understand the relevant behavioral antecedents for individuals to supply resources in technology-enabled platforms, especially in environments where resource scarcity subsists and the cultural landscape varies. Exp...

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Autores principales:	Mark Ratilla, Sandeep Kumar Dey, Miloslava Chovancová
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	collaborative consumption collectivism peer-provider peer-to-peer sharing sharing economy theory of planned behavior Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f4f919b895df40239dd1a19c3b6ce69e
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spelling	oai:doaj.org-article:f4f919b895df40239dd1a19c3b6ce69e2021-11-11T14:23:43ZThe sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country2331-197510.1080/23311975.2021.1997245https://doaj.org/article/f4f919b895df40239dd1a19c3b6ce69e2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1997245https://doaj.org/toc/2331-1975As the sharing economy continues to diffuse in the global sphere, this paper seeks to understand the relevant behavioral antecedents for individuals to supply resources in technology-enabled platforms, especially in environments where resource scarcity subsists and the cultural landscape varies. Explicitly, we examine the impact of a set of belief factors and the individual-level collectivistic orientation on the core constructs of the Theory of Planned Behavior. A web-based survey was carried out in the Philippines, and a total of 365 valid responses were analyzed using partial least squares structural equation modeling. Results show that attitude and perceived behavioral control strongly drive the consumers’ intention to share resources in the sharing economy. Attitude is markedly preceded by altruistic and social tenets traditionally attached to sharing practices, while perceived behavioral control is endorsed by perceived trust and ease of use. Also, this work recognizes the attributions of culture to behavior as evidenced by the significant positive effect of collectivism towards the subjective norm. However, the potency of subjective norms on behavioral intention is argued. The study findings offer relevant insights to existing and prospective sharing economy platform providers in fostering peer-provider participation in the less developed world.Mark RatillaSandeep Kumar DeyMiloslava ChovancováTaylor & Francis Grouparticlecollaborative consumptioncollectivismpeer-providerpeer-to-peer sharingsharing economytheory of planned behaviorBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	collaborative consumption collectivism peer-provider peer-to-peer sharing sharing economy theory of planned behavior Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	collaborative consumption collectivism peer-provider peer-to-peer sharing sharing economy theory of planned behavior Business HF5001-6182 Management. Industrial management HD28-70 Mark Ratilla Sandeep Kumar Dey Miloslava Chovancová The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country
description	As the sharing economy continues to diffuse in the global sphere, this paper seeks to understand the relevant behavioral antecedents for individuals to supply resources in technology-enabled platforms, especially in environments where resource scarcity subsists and the cultural landscape varies. Explicitly, we examine the impact of a set of belief factors and the individual-level collectivistic orientation on the core constructs of the Theory of Planned Behavior. A web-based survey was carried out in the Philippines, and a total of 365 valid responses were analyzed using partial least squares structural equation modeling. Results show that attitude and perceived behavioral control strongly drive the consumers’ intention to share resources in the sharing economy. Attitude is markedly preceded by altruistic and social tenets traditionally attached to sharing practices, while perceived behavioral control is endorsed by perceived trust and ease of use. Also, this work recognizes the attributions of culture to behavior as evidenced by the significant positive effect of collectivism towards the subjective norm. However, the potency of subjective norms on behavioral intention is argued. The study findings offer relevant insights to existing and prospective sharing economy platform providers in fostering peer-provider participation in the less developed world.
format	article
author	Mark Ratilla Sandeep Kumar Dey Miloslava Chovancová
author_facet	Mark Ratilla Sandeep Kumar Dey Miloslava Chovancová
author_sort	Mark Ratilla
title	The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country
title_short	The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country
title_full	The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country
title_fullStr	The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country
title_full_unstemmed	The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country
title_sort	sharing economy and the antecedents of resource sharing intentions: evidence from a developing country
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/f4f919b895df40239dd1a19c3b6ce69e
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The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country

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