Exploring brand loyalty toward traditional confectioneries in an emerging market
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Entrepreneurship and Sustainability Center
2020
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oai:doaj.org-article:f57992b5193b4dacba891ba4b754155c2021-11-13T17:22:22ZExploring brand loyalty toward traditional confectioneries in an emerging market2345-028210.9770/jesi.2020.8.1(5)https://doaj.org/article/f57992b5193b4dacba891ba4b754155c2020-09-01T00:00:00Zhttps://jssidoi.org/jesi/article/605https://doaj.org/toc/2345-0282Nguyen Viet ThaiDang Hong VuongNguyen Thi Thu HaNguyen Quoc ThinhMyeong Hwan KimNguyen Le Dinh QuyEntrepreneurship and Sustainability CenterarticleEnvironmental sciencesGE1-350Technological innovations. AutomationHD45-45.2ENEntrepreneurship and Sustainability Issues, Vol 8, Iss 1, Pp 60-72 (2020) |
institution |
DOAJ |
collection |
DOAJ |
language |
EN |
topic |
Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2 |
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Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2 Nguyen Viet Thai Dang Hong Vuong Nguyen Thi Thu Ha Nguyen Quoc Thinh Myeong Hwan Kim Nguyen Le Dinh Quy Exploring brand loyalty toward traditional confectioneries in an emerging market |
format |
article |
author |
Nguyen Viet Thai Dang Hong Vuong Nguyen Thi Thu Ha Nguyen Quoc Thinh Myeong Hwan Kim Nguyen Le Dinh Quy |
author_facet |
Nguyen Viet Thai Dang Hong Vuong Nguyen Thi Thu Ha Nguyen Quoc Thinh Myeong Hwan Kim Nguyen Le Dinh Quy |
author_sort |
Nguyen Viet Thai |
title |
Exploring brand loyalty toward traditional confectioneries in an emerging market |
title_short |
Exploring brand loyalty toward traditional confectioneries in an emerging market |
title_full |
Exploring brand loyalty toward traditional confectioneries in an emerging market |
title_fullStr |
Exploring brand loyalty toward traditional confectioneries in an emerging market |
title_full_unstemmed |
Exploring brand loyalty toward traditional confectioneries in an emerging market |
title_sort |
exploring brand loyalty toward traditional confectioneries in an emerging market |
publisher |
Entrepreneurship and Sustainability Center |
publishDate |
2020 |
url |
https://doaj.org/article/f57992b5193b4dacba891ba4b754155c |
work_keys_str_mv |
AT nguyenvietthai exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket AT danghongvuong exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket AT nguyenthithuha exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket AT nguyenquocthinh exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket AT myeonghwankim exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket AT nguyenledinhquy exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket |
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1718430172217081856 |