Exploring brand loyalty toward traditional confectioneries in an emerging market

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Autores principales: Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy
Formato: article
Lenguaje:EN
Publicado: Entrepreneurship and Sustainability Center 2020
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Acceso en línea:https://doaj.org/article/f57992b5193b4dacba891ba4b754155c
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spelling oai:doaj.org-article:f57992b5193b4dacba891ba4b754155c2021-11-13T17:22:22ZExploring brand loyalty toward traditional confectioneries in an emerging market2345-028210.9770/jesi.2020.8.1(5)https://doaj.org/article/f57992b5193b4dacba891ba4b754155c2020-09-01T00:00:00Zhttps://jssidoi.org/jesi/article/605https://doaj.org/toc/2345-0282Nguyen Viet ThaiDang Hong VuongNguyen Thi Thu HaNguyen Quoc ThinhMyeong Hwan KimNguyen Le Dinh QuyEntrepreneurship and Sustainability CenterarticleEnvironmental sciencesGE1-350Technological innovations. AutomationHD45-45.2ENEntrepreneurship and Sustainability Issues, Vol 8, Iss 1, Pp 60-72 (2020)
institution DOAJ
collection DOAJ
language EN
topic Environmental sciences
GE1-350
Technological innovations. Automation
HD45-45.2
spellingShingle Environmental sciences
GE1-350
Technological innovations. Automation
HD45-45.2
Nguyen Viet Thai
Dang Hong Vuong
Nguyen Thi Thu Ha
Nguyen Quoc Thinh
Myeong Hwan Kim
Nguyen Le Dinh Quy
Exploring brand loyalty toward traditional confectioneries in an emerging market
format article
author Nguyen Viet Thai
Dang Hong Vuong
Nguyen Thi Thu Ha
Nguyen Quoc Thinh
Myeong Hwan Kim
Nguyen Le Dinh Quy
author_facet Nguyen Viet Thai
Dang Hong Vuong
Nguyen Thi Thu Ha
Nguyen Quoc Thinh
Myeong Hwan Kim
Nguyen Le Dinh Quy
author_sort Nguyen Viet Thai
title Exploring brand loyalty toward traditional confectioneries in an emerging market
title_short Exploring brand loyalty toward traditional confectioneries in an emerging market
title_full Exploring brand loyalty toward traditional confectioneries in an emerging market
title_fullStr Exploring brand loyalty toward traditional confectioneries in an emerging market
title_full_unstemmed Exploring brand loyalty toward traditional confectioneries in an emerging market
title_sort exploring brand loyalty toward traditional confectioneries in an emerging market
publisher Entrepreneurship and Sustainability Center
publishDate 2020
url https://doaj.org/article/f57992b5193b4dacba891ba4b754155c
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AT danghongvuong exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket
AT nguyenthithuha exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket
AT nguyenquocthinh exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket
AT myeonghwankim exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket
AT nguyenledinhquy exploringbrandloyaltytowardtraditionalconfectioneriesinanemergingmarket
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