Exploring brand loyalty toward traditional confectioneries in an emerging market
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Main Authors: | Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy |
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Format: | article |
Language: | EN |
Published: |
Entrepreneurship and Sustainability Center
2020
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Online Access: | https://doaj.org/article/f57992b5193b4dacba891ba4b754155c |
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