A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

Along with the advancement of Information and Communications Technology, the internet plays a massive role in South Korean idol groups' rapid growth. Global fans quickly become one of the crucial elements that heavily influence idol groups’ global popularity. BTS Army is one of the largest musi...

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Autores principales:	Ade Kusuma, Adiasri Putri Purbantina, Vina Nahdiyah, Ucik Uswatun Khasanah
Formato:	article
Lenguaje:	EN ID
Publicado:	Hasanuddin University 2020
Materias:	BTS Army digital fandom social impact virtual ethnography Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/f5b372a8e1864366ab2f472d55de0eb4
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id	oai:doaj.org-article:f5b372a8e1864366ab2f472d55de0eb4
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spelling	oai:doaj.org-article:f5b372a8e1864366ab2f472d55de0eb42021-11-08T23:09:06ZA Virtual Ethnography Study: Fandom and Social Impact in Digital Era10.31947/etnosia.v5i2.108982527-93192548-9747https://doaj.org/article/f5b372a8e1864366ab2f472d55de0eb42020-10-01T00:00:00Zhttps://journal.unhas.ac.id/index.php/etnosia/article/view/10898https://doaj.org/toc/2527-9319https://doaj.org/toc/2548-9747Along with the advancement of Information and Communications Technology, the internet plays a massive role in South Korean idol groups' rapid growth. Global fans quickly become one of the crucial elements that heavily influence idol groups’ global popularity. BTS Army is one of the largest music fandoms in the past several years. This research analyzes fan culture using the case of BTS Army community in Surabaya. This research employs a qualitative method under a virtual ethnographic approach. This research conducts participant observation, in-depth interviews, focus group discussions, literature studies, and documentation on collecting the data. This research finds that online media provides a space for the mem Army community in members Surabaya to actively interact with each other as they share ideas and discussions over various BTS activities. The online interaction also leads to offline activities (e.g., regular fan-meetings, BTS members’ birthday celebrations, and other social activities). The research concludes that global fandom also acts as social agents. The observation of the BTS Army community in Surabaya shows that BTS’s charity works (e.g., Love Yourself campaign) influence the fans to be more involved in various social movements such as hosting multiple charity events.Ade KusumaAdiasri Putri PurbantinaVina NahdiyahUcik Uswatun KhasanahHasanuddin UniversityarticleBTS Armydigitalfandomsocial impactvirtual ethnographyEthnology. Social and cultural anthropologyGN301-674ENIDEtnosia, Vol 5, Iss 2 (2020)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	BTS Army digital fandom social impact virtual ethnography Ethnology. Social and cultural anthropology GN301-674
spellingShingle	BTS Army digital fandom social impact virtual ethnography Ethnology. Social and cultural anthropology GN301-674 Ade Kusuma Adiasri Putri Purbantina Vina Nahdiyah Ucik Uswatun Khasanah A Virtual Ethnography Study: Fandom and Social Impact in Digital Era
description	Along with the advancement of Information and Communications Technology, the internet plays a massive role in South Korean idol groups' rapid growth. Global fans quickly become one of the crucial elements that heavily influence idol groups’ global popularity. BTS Army is one of the largest music fandoms in the past several years. This research analyzes fan culture using the case of BTS Army community in Surabaya. This research employs a qualitative method under a virtual ethnographic approach. This research conducts participant observation, in-depth interviews, focus group discussions, literature studies, and documentation on collecting the data. This research finds that online media provides a space for the mem Army community in members Surabaya to actively interact with each other as they share ideas and discussions over various BTS activities. The online interaction also leads to offline activities (e.g., regular fan-meetings, BTS members’ birthday celebrations, and other social activities). The research concludes that global fandom also acts as social agents. The observation of the BTS Army community in Surabaya shows that BTS’s charity works (e.g., Love Yourself campaign) influence the fans to be more involved in various social movements such as hosting multiple charity events.
format	article
author	Ade Kusuma Adiasri Putri Purbantina Vina Nahdiyah Ucik Uswatun Khasanah
author_facet	Ade Kusuma Adiasri Putri Purbantina Vina Nahdiyah Ucik Uswatun Khasanah
author_sort	Ade Kusuma
title	A Virtual Ethnography Study: Fandom and Social Impact in Digital Era
title_short	A Virtual Ethnography Study: Fandom and Social Impact in Digital Era
title_full	A Virtual Ethnography Study: Fandom and Social Impact in Digital Era
title_fullStr	A Virtual Ethnography Study: Fandom and Social Impact in Digital Era
title_full_unstemmed	A Virtual Ethnography Study: Fandom and Social Impact in Digital Era
title_sort	virtual ethnography study: fandom and social impact in digital era
publisher	Hasanuddin University
publishDate	2020
url	https://doaj.org/article/f5b372a8e1864366ab2f472d55de0eb4
work_keys_str_mv	AT adekusuma avirtualethnographystudyfandomandsocialimpactindigitalera AT adiasriputripurbantina avirtualethnographystudyfandomandsocialimpactindigitalera AT vinanahdiyah avirtualethnographystudyfandomandsocialimpactindigitalera AT ucikuswatunkhasanah avirtualethnographystudyfandomandsocialimpactindigitalera AT adekusuma virtualethnographystudyfandomandsocialimpactindigitalera AT adiasriputripurbantina virtualethnographystudyfandomandsocialimpactindigitalera AT vinanahdiyah virtualethnographystudyfandomandsocialimpactindigitalera AT ucikuswatunkhasanah virtualethnographystudyfandomandsocialimpactindigitalera
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A Virtual Ethnography Study: Fandom and Social Impact in Digital Era

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