What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms

Social networking sites (SNSs) allow individuals to establish and maintain a variety of relationships as well as share different aspects of their identity by expressing their views on numerous topics, including politics. SNS also come with perceived interpersonal risks and benefits tied to sharing w...

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Detalles Bibliográficos
Autores principales:	Elnaz Parviz, Cameron W. Piercy
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/f5f6bc2013844dd6a1c2e2f5c45e0a22
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spelling	oai:doaj.org-article:f5f6bc2013844dd6a1c2e2f5c45e0a222021-11-16T11:03:19ZWhat Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms2056-305110.1177/20563051211055439https://doaj.org/article/f5f6bc2013844dd6a1c2e2f5c45e0a222021-11-01T00:00:00Zhttps://doi.org/10.1177/20563051211055439https://doaj.org/toc/2056-3051Social networking sites (SNSs) allow individuals to establish and maintain a variety of relationships as well as share different aspects of their identity by expressing their views on numerous topics, including politics. SNS also come with perceived interpersonal risks and benefits tied to sharing with a collapsed networked audience. Using a nationally representative sample of US social media users ( N = 2,873) from 2016, this study investigated how perceived network characteristics influence people’s decision to engage in online political expression on three platforms: Facebook, Twitter, and Instagram. Findings indicate that perceived ideological homophily with the audience on an SNS and past use of privacy management settings both predict how much individuals post about politics on Facebook and Twitter, but not on Instagram. On Instagram, Black Americans were significantly more likely to engage in online political expression. On Facebook and Twitter, older Americans engaged in more political expression, and across all platforms, perceptions that political discussion online is uncivil were negatively associated with political expression.Elnaz ParvizCameron W. PiercySAGE PublishingarticleCommunication. Mass mediaP87-96ENSocial Media + Society, Vol 7 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Communication. Mass media P87-96
spellingShingle	Communication. Mass media P87-96 Elnaz Parviz Cameron W. Piercy What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms
description	Social networking sites (SNSs) allow individuals to establish and maintain a variety of relationships as well as share different aspects of their identity by expressing their views on numerous topics, including politics. SNS also come with perceived interpersonal risks and benefits tied to sharing with a collapsed networked audience. Using a nationally representative sample of US social media users ( N = 2,873) from 2016, this study investigated how perceived network characteristics influence people’s decision to engage in online political expression on three platforms: Facebook, Twitter, and Instagram. Findings indicate that perceived ideological homophily with the audience on an SNS and past use of privacy management settings both predict how much individuals post about politics on Facebook and Twitter, but not on Instagram. On Instagram, Black Americans were significantly more likely to engage in online political expression. On Facebook and Twitter, older Americans engaged in more political expression, and across all platforms, perceptions that political discussion online is uncivil were negatively associated with political expression.
format	article
author	Elnaz Parviz Cameron W. Piercy
author_facet	Elnaz Parviz Cameron W. Piercy
author_sort	Elnaz Parviz
title	What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms
title_short	What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms
title_full	What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms
title_fullStr	What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms
title_full_unstemmed	What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms
title_sort	what will they think if i post this? risks and returns for political expression across platforms
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/f5f6bc2013844dd6a1c2e2f5c45e0a22
work_keys_str_mv	AT elnazparviz whatwilltheythinkifipostthisrisksandreturnsforpoliticalexpressionacrossplatforms AT cameronwpiercy whatwilltheythinkifipostthisrisksandreturnsforpoliticalexpressionacrossplatforms
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What Will They Think If I Post This? Risks and Returns for Political Expression Across Platforms

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