Religiosity, halal food consumption, and physical well-being: An extension of the TPB

This research used the Theory of Planned Behaviour (TPB) theoretical framework to extend and contribute to prior research on halal purchase behaviour. The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and ide...

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Autores principales:	Shahida Suleman, Amena Sibghatullah, Muhammad Azam
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	religiosity halal food consumption theory of planned behaviour physical well-being Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f62f84be4cc7446e800ff686c8bdaa81
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spelling	oai:doaj.org-article:f62f84be4cc7446e800ff686c8bdaa812021-12-02T14:19:31ZReligiosity, halal food consumption, and physical well-being: An extension of the TPB2331-197510.1080/23311975.2020.1860385https://doaj.org/article/f62f84be4cc7446e800ff686c8bdaa812021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1860385https://doaj.org/toc/2331-1975This research used the Theory of Planned Behaviour (TPB) theoretical framework to extend and contribute to prior research on halal purchase behaviour. The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating halal-food consumption that affects on physical well-being. We applied non-probability convenience sampling to administer questionnaires among 315 Pakistani Muslim and Non-Muslim respondents currently living in Pakistan, the USA, Canada, Australia, and Germany, during the winter of 2019–2020. The study used a partial-least-squares structural-equation-modeling (PLS-SEM) technique to investigate the data, which provides evidence of reliability and validity. Further, we used the PLS-SEM technique in investigating the relationship among religiosity, halal-food consumption, and physical well-being. The results show that the behavioural intention to buy halal food mediated the relationship between religiosity and physical well-being. Halal-food consumption mediated the relationship between subjective norms and physical well-being. However, it did not mediate the relationship between attitude and physical well-being, perceived behavioural control, and physical well-being. Further, this study also found that behavioural intention to buy halal food has a significant direct positive relationship with religiosity, attitude, subjective norms, and perceived behavioural control. The findings have important implications for food manufacturers and marketers in devising a policy on marketing campaigns to attract very health-conscious customers.Shahida SulemanAmena SibghatullahMuhammad AzamTaylor & Francis Grouparticlereligiosityhalal food consumptiontheory of planned behaviourphysical well-beingBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	religiosity halal food consumption theory of planned behaviour physical well-being Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	religiosity halal food consumption theory of planned behaviour physical well-being Business HF5001-6182 Management. Industrial management HD28-70 Shahida Suleman Amena Sibghatullah Muhammad Azam Religiosity, halal food consumption, and physical well-being: An extension of the TPB
description	This research used the Theory of Planned Behaviour (TPB) theoretical framework to extend and contribute to prior research on halal purchase behaviour. The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating halal-food consumption that affects on physical well-being. We applied non-probability convenience sampling to administer questionnaires among 315 Pakistani Muslim and Non-Muslim respondents currently living in Pakistan, the USA, Canada, Australia, and Germany, during the winter of 2019–2020. The study used a partial-least-squares structural-equation-modeling (PLS-SEM) technique to investigate the data, which provides evidence of reliability and validity. Further, we used the PLS-SEM technique in investigating the relationship among religiosity, halal-food consumption, and physical well-being. The results show that the behavioural intention to buy halal food mediated the relationship between religiosity and physical well-being. Halal-food consumption mediated the relationship between subjective norms and physical well-being. However, it did not mediate the relationship between attitude and physical well-being, perceived behavioural control, and physical well-being. Further, this study also found that behavioural intention to buy halal food has a significant direct positive relationship with religiosity, attitude, subjective norms, and perceived behavioural control. The findings have important implications for food manufacturers and marketers in devising a policy on marketing campaigns to attract very health-conscious customers.
format	article
author	Shahida Suleman Amena Sibghatullah Muhammad Azam
author_facet	Shahida Suleman Amena Sibghatullah Muhammad Azam
author_sort	Shahida Suleman
title	Religiosity, halal food consumption, and physical well-being: An extension of the TPB
title_short	Religiosity, halal food consumption, and physical well-being: An extension of the TPB
title_full	Religiosity, halal food consumption, and physical well-being: An extension of the TPB
title_fullStr	Religiosity, halal food consumption, and physical well-being: An extension of the TPB
title_full_unstemmed	Religiosity, halal food consumption, and physical well-being: An extension of the TPB
title_sort	religiosity, halal food consumption, and physical well-being: an extension of the tpb
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/f62f84be4cc7446e800ff686c8bdaa81
work_keys_str_mv	AT shahidasuleman religiosityhalalfoodconsumptionandphysicalwellbeinganextensionofthetpb AT amenasibghatullah religiosityhalalfoodconsumptionandphysicalwellbeinganextensionofthetpb AT muhammadazam religiosityhalalfoodconsumptionandphysicalwellbeinganextensionofthetpb
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Religiosity, halal food consumption, and physical well-being: An extension of the TPB

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