The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision
Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image. This study aims to analyze how brand ima...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Growing Science
2022
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/f634a89f1c1749ea8a2350ce3a9e1ba8 |
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