Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values
Efficient water-saving appliances are an essential part of changing water consumption toward a more sustainable future. Unlike previous studies, this research focuses on egoistic and altruistic values as determinants of consumers' willingness to buy efficient water-saving appliances. In this st...
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IWA Publishing
2021
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oai:doaj.org-article:f68f3a7d68134f179a2944d5200319cf2021-11-05T13:46:20ZConsumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values2709-80282709-803610.2166/aqua.2021.100https://doaj.org/article/f68f3a7d68134f179a2944d5200319cf2021-03-01T00:00:00Zhttp://aqua.iwaponline.com/content/70/2/226https://doaj.org/toc/2709-8028https://doaj.org/toc/2709-8036Efficient water-saving appliances are an essential part of changing water consumption toward a more sustainable future. Unlike previous studies, this research focuses on egoistic and altruistic values as determinants of consumers' willingness to buy efficient water-saving appliances. In this study, a convenient sampling technique was used to solicit data from 308 potential consumers. Using a two-step structural equation model method for data analysis, the results show that both egoistic and altruistic values affect the willingness of consumers to purchase efficient water-saving appliances. However, compared with altruistic values, egoistic values had a greater influence on consumers' purchasing intention. From the Chinese perspective, this study is one of the primary efforts to understand the association and importance of ethical values and consumers' willingness to support water-saving innovations. The findings of this study put forward significant policy effects that could serve as a benchmark for measures that are likely to promote purchasing intentions toward efficient water-saving appliances. HIGHLIGHTS Egoistic and altruistic values had a significant effect on consumers’ purchasing intention.; Egoistic value was the dominant variable.; There is an association between ethical values and consumers’ willingness to support water-saving innovations.; Consumers purchase water-saving appliances for their own benefit and not inherently for environmental benefit.; It serves as a benchmark for measures to managing residential water use.;Kwabena Agyarko SarpongGordon AmankwaaObeng FrimpongWanzhen XuYunfei CaoXiaoni NiNana Kwame NkrumahIWA Publishingarticlealtruistic valueefficient water-saving appliancesegoistic valueenvironmental concernperceived benefitEnvironmental technology. Sanitary engineeringTD1-1066Environmental sciencesGE1-350ENAqua, Vol 70, Iss 2, Pp 226-238 (2021) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN |
| topic |
altruistic value efficient water-saving appliances egoistic value environmental concern perceived benefit Environmental technology. Sanitary engineering TD1-1066 Environmental sciences GE1-350 |
| spellingShingle |
altruistic value efficient water-saving appliances egoistic value environmental concern perceived benefit Environmental technology. Sanitary engineering TD1-1066 Environmental sciences GE1-350 Kwabena Agyarko Sarpong Gordon Amankwaa Obeng Frimpong Wanzhen Xu Yunfei Cao Xiaoni Ni Nana Kwame Nkrumah Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| description |
Efficient water-saving appliances are an essential part of changing water consumption toward a more sustainable future. Unlike previous studies, this research focuses on egoistic and altruistic values as determinants of consumers' willingness to buy efficient water-saving appliances. In this study, a convenient sampling technique was used to solicit data from 308 potential consumers. Using a two-step structural equation model method for data analysis, the results show that both egoistic and altruistic values affect the willingness of consumers to purchase efficient water-saving appliances. However, compared with altruistic values, egoistic values had a greater influence on consumers' purchasing intention. From the Chinese perspective, this study is one of the primary efforts to understand the association and importance of ethical values and consumers' willingness to support water-saving innovations. The findings of this study put forward significant policy effects that could serve as a benchmark for measures that are likely to promote purchasing intentions toward efficient water-saving appliances. HIGHLIGHTS
Egoistic and altruistic values had a significant effect on consumers’ purchasing intention.;
Egoistic value was the dominant variable.;
There is an association between ethical values and consumers’ willingness to support water-saving innovations.;
Consumers purchase water-saving appliances for their own benefit and not inherently for environmental benefit.;
It serves as a benchmark for measures to managing residential water use.; |
| format |
article |
| author |
Kwabena Agyarko Sarpong Gordon Amankwaa Obeng Frimpong Wanzhen Xu Yunfei Cao Xiaoni Ni Nana Kwame Nkrumah |
| author_facet |
Kwabena Agyarko Sarpong Gordon Amankwaa Obeng Frimpong Wanzhen Xu Yunfei Cao Xiaoni Ni Nana Kwame Nkrumah |
| author_sort |
Kwabena Agyarko Sarpong |
| title |
Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| title_short |
Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| title_full |
Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| title_fullStr |
Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| title_full_unstemmed |
Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| title_sort |
consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values |
| publisher |
IWA Publishing |
| publishDate |
2021 |
| url |
https://doaj.org/article/f68f3a7d68134f179a2944d5200319cf |
| work_keys_str_mv |
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